web banner file sizes
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- honest
hi folks, stupid print designer here asking what the average file is these days for animated banners? I'm trying to advocate using flash rather than gif builder for creating animated banners since we can use video.
Do I have a leg to stand on here with my argument? I want to move forward and be more creative by using the software and technology available.
- harlequino0
Depends entirely on the company serving them up and the media buy. These should be supplied to you.
Otherwise, check out the WWW3 (spelling?) site for standard practice.
- ^btw...the video thing is determined by the ad server as well. Can't just throw that in there,harlequino
- btw btw...flash banners tend to gravitate in the 30k - 40k arena.harlequino
- honest0
h'ok
- BattleAxe0
a good 25kb-60kb
depedining on how many other images you are loading on the same page
- fusionpixel0
60k is too heavy.
Standard banners weight no more than 30k, 18fps
if you add video it needs to be a subload.
You can also create a shell that falls under the 30k and then subload all the extra items you need.Check with the company that will be serving the ads, sometimes they have departments that will build the flash ads for you as long as you provide art. Specially since you do print, the costs of your time and headaches from your boss and you for experimenting with flash (specially since you are going to be using video which ads another dimension to the development where you have to have the logic to serve different sizes for different connection speeds) might be worth the investment of your boss.
- heavy yes, but not if light use of other imagesBattleAxe
- acescence0
you can always visit sites and use something like safari's activity window to see the filesizes of all the assets a page loads. that way you can point out specific examples.
- instrmntl0
30-50K
- designbot0
Flash is the way to go if size is your only concern.
Animated gifs file sizes are always massive compared to flash. The only real benefit is the viewer doesn't need a plugin to display an animated gif.
- akrok0
if you going to do a web banner, where ever you going to be posted. they usually has spec, req.
download a media kit and check it out.
- erikjonsson0
ya most media sellers will have you maxing out around 45. 30 is pretty common.
- i bet, if your file is 45 and they ask for 30, you might compress it more. and volia. right???akrok
- ..volia. right?akrok
- yeah but its hell. its the worst part of web production probably. you compress jpg qual etcerikjonsson
- ********0
Initial load of 30k.
then you wait until the hosting page is completely loaded, after that you can load in up to 10Mb including streamed video.
this is called polite loading.
- but it depends on where it is being hosted and what system you are using to serve it.********
- but it depends on where it is being hosted and what system you are using to serve it.
- fyoucher10
Completely depends on the media buy and the specs for the site's it's being served on. Standard banner file sizes are 30k with a 20k backup image at 18 frames per second for Flash. However, a lot of times you can find sites allowing for 40 - 45k. Entertainment sites usually allow higher file sizes whereas sites like Dictionary.com, Yahoo, AOL, etc are pretty strict with keeping file sizes low since a good portion of there audience's bandwidth is still using 56k.
Rich media banners (banners with video, polite loads, expanding banners, heavy file sizes etc) are usually served by third party vendors ala DoubleClick, Eyeblaster, EyeWonder, Atlas, or Pointroll. Again, this will usually depend on the site specs and media buys to see how much file size you can get away with.