web banner file sizes
Out of context: Reply #11
- Started
- Last post
- 11 Responses
- fyoucher10
Completely depends on the media buy and the specs for the site's it's being served on. Standard banner file sizes are 30k with a 20k backup image at 18 frames per second for Flash. However, a lot of times you can find sites allowing for 40 - 45k. Entertainment sites usually allow higher file sizes whereas sites like Dictionary.com, Yahoo, AOL, etc are pretty strict with keeping file sizes low since a good portion of there audience's bandwidth is still using 56k.
Rich media banners (banners with video, polite loads, expanding banners, heavy file sizes etc) are usually served by third party vendors ala DoubleClick, Eyeblaster, EyeWonder, Atlas, or Pointroll. Again, this will usually depend on the site specs and media buys to see how much file size you can get away with.