Experimental Jetset
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- Meeklo0
"I have to say, I find most of their stuff really sterile and impersonal, as such, I often wonder whether it actually does it's job, does anyone outside other designers actually engage with this stuff?"
-max_prophet...................................
It's interesting you said that. I've never looked at it that way.
I love their work but what you said just triggered something I always think of, and that is finding my own style.I see for example people like Michael Place whom I really admired since the early days, and sometimes you can recognize his personal style over the actual brand on the project.
Then you have the wave of imitators, that are so inspired or influence by his work that end up doing their projects as if they were thinking "How would M.Place do this?". Then their project looks like a piece done by Place, and the actual brand identity is forgotten.
Same thing happens with for example No Pattern, he has an entire organization of 10000s of designers/ artists trying to make a name for themselves by making their work look like it was done by him.
And I think.. am I ever going my own style?
Is having a unique style a good thing?
Doesn't it get in the way of the identity of the project?
- bjm0
I've been reading through all their text and it's been quite interesting, very informative of thought and design process, ideologies, and methodologies.
I find the site refreshingly honest, and makes me appreciate their work even more. Great update, thanks for the link Anders.
- janne760
yeah, this thread is unusually deep and interesting for QBN.
whenever i see a Exp.Jetset poster in Amsterdam i usually stop and absorb it a little more
aka > it works for me though.
- ukit0
It's interesting, the idea of including so much context in their portfolio. Imagine if everyone did that.
- Jaline0
It's not that interesting to me, personally, but I appreciate their explanations for each piece. It adds more.
- Anders0
Screenshot above from
http://www.jetset.nl/archive/vb6…Go browsing and maybe post your favorite pieces here.
- dyspl0
checked a few ones so far, got to work in the same time.
the whole bluray project is quite nice
http://www.jetset.nl/archive/hel…
- dyspl0
le 104 is also beautiful, eventhough it's a bummer that it's not a french agency who did it (such as traffik, MM, sockho etc...). seems like all we are asked to do is in the perfume area here :(
- tank020
Nice works,
but all a little to familiar if you have some design history books.
- mimeartist_limited0
I have the Helvetica Blu-ray version... it is a really nice piece of work.
- Anders0
The story of their design for Le Cent Quatre and why they had to stop working for them, is quite interesting:http://www.jetset.nl/archive/104…
http://www.jetset.nl/archive/104…
- Anders0
What is interesting is their approach — sometimes tiresome, fuelled by thought nonetheless.
- janne760
Yes, nice. I always wonder how they survive though. In terms of €.
- max_prophet0
I have to say, I find most of their stuff really sterile and impersonal, as such, I often wonder whether it actually does it's job, does anyone outside other designers actually engage with this stuff?
- they work for art institutions mostly.janne76
- I seemax_prophet
- but you're probably right; most people wouldn't get itAnders
- max_prophet0
I also wonder how well they work within other people's brands as it all mostly seems to look like the EJ brand
- they don't. (work within other peeps brands.... not at all.. that's why i wonder..)janne76
- they have some really clever stuff don't get me wrong. Just seems a tad self gratifying at times.max_prophet
- it is. like art. ;)janne76
- selfgratifying always feels greatAnders
- well, i try to be modest and ignore that..
(secretly agrees...)janne76
- moamoa0
maybe I am alone with my opinion.. their work is just average/good to me, nothing special, particularly when I compare them to other studios which are designing museum signages like l2m3.
I miss something outstanding in their work.
- erikjonsson0
meeklo. a lot of it can be generalized to main currents of design trends. what we think is new has most often been reiterated 2-3 times through out the past 50 years of design.
Spending so much time around here looking at pictures year in and year out leaves you with some preferences. But you realize that after a while you are just looking for a certain style you've seen before.
An example would be that most people seem to appreciate heavy bold type in black on white etc. What im trying to say is spending so much time consuming design, as most of us probably do you get sub consciously infused by a collective style you prefer. And when making one of those pieces that has you going lap after lap of nudging stuff around you are slowly moving pieces around to match an ideal set many many years ago. Thus you have conformed to a dominant style without even meaning too.
Uh ramblings. not sure i could get my trail of thoughts through here.
- janne760
hater!
- Meeklo0
Erik:
I agree, most of the stuff out there has been done 50 years ago, or maybe more, but is someways the old merges with the new, making certain styles unique.I was mainly addressing the fact that sometimes the designer's identity takes over the composition leaving the projects identity in the background.
- magnificent_ruin0
maybe in the future it will all be about the designer's brand, rather than the client's, sort of the way museums always hire superstar architects to get publicity
- the gloss or veneer of designer's brand rubs off on client by proxymagnificent_ruin
- I can't believe I used the word brand twicemagnificent_ruin
- BRANDmoamoa