Objectified Letterform
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- NotByHand
From Build's blog:
A while ago we received an email from Gary Hustwit the director of 'Helvetica - A Documentary Film' asking our advice on what type i would use for a new documentary he was producing on product design. We replied saying it might be nice to make the letterforms from actual products, he liked the idea, and would we be up for doing it?
I said of course, what's the title, "Objectified" he says.–
The next few days were spent researching and drawing various iconic, and not so iconic product design that resembled characters, and arranging them into the word. Some were more successful than others, readability was a big factor. We also thought it would be nice to try and reference/use objects that were by people who were going to be in the film (Dieter Rams, Marc Newson, Jonathan Ive amongst many others), there's nothing like making things harder for yourself. I've uploaded a jpeg here:
...of all the versions/revisions we went through before Gary was happy with the final design which can be seen below.
What are your thoughts on this work?
I personally like it.
- akrokdesign0
i like it. nice work. reminds me of the days in design school. :-)
- ********0
i love the paper clip e