logo critique?
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- cls
Redesigning a logo for a company called 4K+
the 4 K's in the name represent 4 words that i can't remember starting with a K (in Dutch) and the + is for the fact that they give you even more then the 4 K's.
Then the cloverleaf is in their current logo and must stay, also cloverleaf spelled in Dutch is klaver 4 (so again 4 k's).Their in consultancy and testing (software it business).
- raden0
Are these actual colours? Looks bealched out, or is it my screen?
- fodcj0
I like it
- cls0
hmmm, not to me they don't. But nothing is final here as for the colours.
- caput580
a bit busy for my taste...
- Ruffian0
I'd love it without the cloverleaf.
- raden0
smaller clover?
- cls0
Had the same idea about the cloverleaf, i gues is hlud try harder to blend in the cloverleaf, maybe make square leafs or something.
- cosmicEntity0
Bit of a mess
- uncle_helv0
Like the 4K logo, feels modernist and European, not so keen on the clover idea, although visually it is quite nice!
- stem0
What is the relevance of the clover leaf? How important is it? What's it got to do with I.T.?
Get rid!
- chossy0
I like it but hate the clover.
- stem0
- ESKEMA0
If you could get rid of the clover...
but as it is, the cloverleaf seems off the logo, if it has to stay, concentrate more on it and make it more integrated / important.
what you did is just put it somewhere because it has to stay...
- stem0
I know it's shamrock, but this is what I see...
- stem0
Is the client keen on keeping it because "it's what we have had before"
...again, just puttting it somewhere because it has to stay...
- cls0
Yes client is keen on keeping it, it is a must. And alltough i hate the form of it i can't blame them, cause it's been in their logo for allway's and they used it for several marketing actions etc. So like ESKEMA said i need to concentrate more on it.
- Bluejam0
capt'n, the creative brief is illogical
- ********0
too many ideas, too much confusion.
- neverblink0
I agree with the above comments about the clover being a bit of a style breach.
At least it's a lot better than their current:
