"clinical" font
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- _me_
Another font suggestion request:
From brief: Typography should be clinical, modern, "swiss", not too technical but with small details... an overall sense of perfect balance and form... [ its for a new car commercial btw ]
thinking along the lines of vllg: Stag Sans / Apex / Galaxie Polaris... or Foundry Monoline...
do you guys have any recent finds that suit? willing to pay $$$ for the right foundry.
- MrOneHundred0
Try Swiss, Helvetica, Avenir, Gotham, Akzidenz Grotesk.
- I’m a sucker for the classics.MrOneHundred
- the usual suspects :)_me_
- waterhouse0
Helvetica sounds spot on to me but I'm probably a sucker too.
- airey0
i like the look of Ingrid and Me and i've always like Sophie (although it's starting to date already):
http://www.fontsmith.com
- airey0
check these FF freebies:
http://www.fontfont.com/download…- if you can't say it with InterOffice it simply shouldn't be said...airey
- MrOneHundred0
Those are great! Nice site too.
- The fontsmith ones, I mean.MrOneHundred
- nice site and logoADRENONLINE
- gramme0
Corporate S
http://www.bertholdtypes.com/bq_…Mohawk Paper has been using it to great effect for some years now.
- johndiggity0
- Klim is a fantastic kiwi font designerAmicus
- newzald and national are among my favorite duo at the moment.johndiggity
- National is beautiful, but too warm for the brief methinks.gramme
- akkurat is probably the best choice, but is really getting over used unfortunately.johndiggity
- yeah they're top notch actually - bloody kiwis! ;)_me_
- johndiggity0
paralucent
http://www.veer.com/products/typ…
- johndiggity0
ars marquette
http://www.fontshop.com/fonts/do…
- airey0
i like dynasty light:
- gramme0
I second Bau as a strong choice. It's like Akzidenz with muscle tone and a voice that doesn't crack.
- Amicus0
This whole brief is annoying. Shouldn't the brief contain target audience, competitors a bit of psychology and what the aim of the ad is. Isn't it up to the designer to create??? Including what damn font is going to be used if a "corporate brand" font isn't going to be?
- Amicus0
I mean, is this car going to be swiss and clinical? If so, does that also mean boring and not going to sell well? Cars should be fun and practical not clinical. I mean, who wants to drive a hospital to work?
- i hear you, the brief is from the directors treatment more than the actual car company..._me_
- johndiggity0
foundry sterling
http://www.foundrytypes.co.uk/what car is it for?
- gramme0
A typeface like Helvetica is only clinical if it's used in a clinical way. Buck up and flex your typographic muscles.
- moamoa-1
btw: please don´t use Akkurat. not for a car commercial!!
- skser0
what company used it in their commercial? Haven't seen it on TV yet...
- no one, and this should stay like this. :) someone suggested Akkurat,,,moamoa
- ah, okay, didn't get it: :)skser
- :) Akkurat is my biggest love and I´ll just try to protect itmoamoa
- definately one of the greatest font releases in the past years ... loving it too.skser
- and I can't wait for the release of Akkurat Black ...skser
- a f ix date for the release?
I am still waiting for a akkurat mono bold.... tztztmoamoa - no idea, sorry. will check their site and then post it here ...skser