Logotype Critique
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- 32 Responses
- harmsie0
got to be 1
- ian000
Very nice. I like #1. Thought the stress of the "o" and "c" is a little too square. It needs to be tilted to the left slightly.
- gramme0
aaaaah I see moamoa. I thought about doing that and thought the top of the L might look too scalloped; will give it a shot though.
good suggestion johndiggity about the spur on k—I'll give that a shot.
thanks again all :)
- johndiggity0
nice work. i'd simplify that little spur at the bottom of the stem on the "k". i think the negative space will close up at smaller sizes with any type of ink gain, making an ungly, heavy spot at the bottom of the "ck" juncture.
- especially if you reverse it out of the circle.johndiggity
- gramme0
I tweaked the F/L ligature so the L reads better, and tucked in the c/k just a bit.
Anybody think #2 looks too much like the food network logo? I showed these to the client, and that's his favorite...but now I'm worried. It's obviously a different typeface, but there's a lowercase f and o in the logo...set in a circle...what do you guys think:
http://metagramme.com/Flock_dd2_…
Worth dissuading the client?
- absolutly nr.1. beautiful
nr 2 doesn´t look like food networl, just the circle :)moamoa
- absolutly nr.1. beautiful
- moamoa0
nr. 1
I would make the distance between f and l apiece bigger I mean in the height.. it look like fiock to me.
the baseline from f and k could be also in one line.
I love it.!
- matt310
ahhhhhhh pdf
- dog_opus0
Yeah, I like one and two. I'd tighten the kerning between "c" and "k," though. Maybe between "o" and "c" as well. I'd also use a perfect circle rather than the ellipse. Nice work, gramme.
- epete220
the top two, the "L" doesnt read.
- ismith0
If you don't mind me saying, I kind of wish the rounded end/tip of the 'c' character flowed a bit more– at the moment it looks like a typical c with a circle aligned to the end.
- anairn0
I hadn't noticed the staff thing (I try not to read descriptions before I look at something to crit - sometimes I take it too far). If it is so, then perhaps ex-rand was right in suggesting you remove the tail from the F, because I'm just not seeing it.
Personally, I'd edit out the suggestion of the staff, and go with the word mark - false idols'n'all that.
- I was just saying to make all the "logoness" reside in the f and let the rest be less expressive and more subordinatemagnificent_ruin
- oops, I had meant to add a qualifier in there .."if i understand ex-rand correctly"..
Clearly I didn't.anairn - I mean, who could?
You're like one hand clapping.anairn - Either the sound, or the image of a one-armed man flailing spastically - you take your pick.anairn
- Sometimes it's clearly better to just let nothing go unsaid.anairn
- max_prophet0
I know what the name means - by 'self gratifying' I meant I didn't know enough about what the ID is intended to do, and I simply wondered whether it had enough relevance or was more about something you liked personally.
I hadn't realised it represented a staff, but that makes sense.
Don't get me wrong, as visual marks I think they look great, very elegant and stylish.
- gramme0
Max_:
Yes, they are sure about the name. I think it's great and simple given the name of the parent church.
"They look somewhat self-gratifying and irrelevant"
Come again? The f is a shepherd's staff. It relates to "flock". Flock is a Biblical term for a group of believers. Jesus was referred to as the good shepherd, thus believers are his flock. I think it's fairly relevant to the subject at hand. As for self-gratifying, well—it's a logo. All logos are inherently self-gratifying to some degree
- alicetheblue0
1
pure and simple
- decisionman0
#1 ftw
- sureshot0
#2
- max_prophet0
- maybe they look too girly though, so go for 3 or 4, which ever was in the circle. hehmax_prophet
- did you try a hidden crucifix?max_prophet
- I have to agree with OSFA though, they look somewhat self-gratifying and irrelevant... I don't know enough to know if thats good or bad.max_prophet
- thats a good or bad thingmax_prophet
- Religion is inherently self-gratifying though, right?anairn
- ..which is, I guess, what your last note was referring to.
I'll shut up now. No, really.anairn
- gramme0
In fact if I ever have the time, I'd love to further develop Gramme Upright Script Bold. The numbers would be oh-so-tasty, with a bit of old style bounce of course :)