Bell (Canada) Rebrand
- Started 17 years ago
- Last post 17 years ago
- 74 Responses
- canuck0
I guess Norm MacDonald is going back into obscurity now that the Bell Beaver campaign is done with.
- brandaddy0
I just logged into the back end... the performance and access area seems to have improved. It used to piss me off to no end how long it would take to get into my profile and make changes to my plan.
That's an improvement.
- Dennis_Moore0
Looking at the new wordmark hurts my eyes.
- brandaddy0
I take that back.
It still loads and runs like a pig.
- Andrew_D0
I'm perplexed as to why 4 agencies were involved in the process and how they came to produce such dross.
- ********0
i think one handled the over all brand, than other thought about advertising, cause smaller one do not have capacity to handle distribution and production, other handled the french market, and other was just an AOR
- ********0
o and other to do interactive...
- ********0
design by committee = fail
- spot on.Dennis_Moore
- identity design by ad agency = failneue75_bold
- bell = fail
MrRemote
- rafalski0
You just need to read some Dilbert and chill out. Go to a cheap Chinese restaurant with a big screen to watch the Olympics with kong-pao chicken and a bottle of terrible beer.
Well, that's what I'm thinking of doing..
I kind of like the logo, even if the site is disappointing.
- Easy, RaFAILlski. ;-)Andrew_D
- Need to add I don't care for the olympics & I don't support the govt, only a small private Chinese business in Dublin.rafalski
- my money goes to the restaurant and their taxes off it to www.revenue.ie rather than the oppressors! :)rafalski
- Hahaha... well played, chap.Andrew_D
- ********0
<object width="464" height="392"><param name="movie" value="http://embed.break.com/NTQyNjQ5"></param><embed src="http://embed.break.com/NTQyNjQ5" type="application/x-shockwave-flash" width="464" height="392"></embed></object><br><font size=1><a href="http://view.break.com/542649">http://view.break.com/542649</a> - Watch more <a href="http://www.break.com/">free videos</a></font>
- ********0
- chuparosa0
I'm not sure why everyone hates this site so much. I like it. It does channel the Apple site but what's wrong with that. The minimalism appeals to me and the organization of information seems well done. Oh and I really like that typeface in the flash slider.
- I think a majority of the hate is for the new identity and communications and less about the site..neue75_bold
- ********0
functionally site seems fine but over all brand approach is wrong. mind you, i am no brand guy but it just looks ugly with slogan approach to branding
- VectorMasked0
oh... this explains why Bell requested us to use their old logo in solid blue...and why the skystrain was filled by absurd solid white ads everywhere with maybe a 3 inch blue triangle making it seem like someone forgot to slap the actual banner ads.
Just have one word to describe it. BORING!!
Seems like the kind of work an agency like Taxi would come up with.
- ross0
Those ads were starting to bother me.
how can a reveal campaign be so boring?er?
er, you suck bell canada, no matter how you rebrand yourself.
- ********0
i hate the font.
- akrokdesign0
if they wanted to archive: boring and cold. they succeeded.
- MSTRPLN0
errrr.......ok
should have been "eh"
- matt310
the logo sucks
