shit logo
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- dauntilus0
Do whatever the client wants you to do with his logo. When the project is done go back and fix his shitty logo, update your work with it and THEN put it in your book.
- dog_opus0
In May I was hired by a guy to do some work for his art/music festival. I liked his logo's concept, but it was pure crap in how it had been executed. I was able to convince him to let me redesign it. Happy ending to this story, but it's not always the case. Good clients will listen to good designers (sometimes, obviously, you need to make them listen with your communication skills), but others think that doing things on the cheap won't make any difference.
Try to get them to listen to you!
- dauntilus0
Responding to Dr's comment. No need to link to the actual website with the shitty logo. Most real agencies wanting to hire real talent realize we sometimes have to work for shitty clients with shitty demands. Besides, if the project is online and its promotional, that thing will have a life online of about 3-6 months on average. Eventually its going to have to come down, thats why even people who do interactive art direction still need to have an actual book of work rather than just sending folks links to live sites. Hell one really reputable agency here in the states told me the wanted to see my spec work more than my client work because they wanted to see what I was capable of when the "handcuffs" so to speak have been taken off of me.
- ninjasavant0
get that dolla, son.
- Meeklo0
Amazing
- dauntilus0
Also I dont like to call "design" and "art direction" the same thing. Ive worked under fools before who think it is and you can tell they really havent been anywhere to know the difference.
To me logos, letterhead, stationary, etc is design. Design does not always exist to support and idea. And I mean idea in the sense that if we were all in a room with writers brainstorming up a campaign. Not "i have an idea for a logo" lol. Art direction is creatively executing visuals to support the idea that is in essence the heart of the campaign so to speak.Its just like in movies when you watch the behind the scenes on the DVD and they are speaking to Franz Humbergeden (made that up) the Senior Art director for the movie. He gave the visuals of the movie a certain look or tone.. he didnt "design" jack shit.
Same can go for print or the web. If you are doing say a new site for an upcoming soft drink or whatever and its heavily promotional and its got an actual idea behind it, youre art directing the visuals, even though you are physically in photoshop working just like a designer, youre really art directing. The dude sitting next to you sketching up what the logo will look like, the packaging of the soda, etc is designing. They are not the same thing in my opinion.
- moldero0
soo many clients with shit logos, who almost never want to revamp them. you get used to them :/