shit logo
Out of context: Reply #27
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- dauntilus0
Also I dont like to call "design" and "art direction" the same thing. Ive worked under fools before who think it is and you can tell they really havent been anywhere to know the difference.
To me logos, letterhead, stationary, etc is design. Design does not always exist to support and idea. And I mean idea in the sense that if we were all in a room with writers brainstorming up a campaign. Not "i have an idea for a logo" lol. Art direction is creatively executing visuals to support the idea that is in essence the heart of the campaign so to speak.Its just like in movies when you watch the behind the scenes on the DVD and they are speaking to Franz Humbergeden (made that up) the Senior Art director for the movie. He gave the visuals of the movie a certain look or tone.. he didnt "design" jack shit.
Same can go for print or the web. If you are doing say a new site for an upcoming soft drink or whatever and its heavily promotional and its got an actual idea behind it, youre art directing the visuals, even though you are physically in photoshop working just like a designer, youre really art directing. The dude sitting next to you sketching up what the logo will look like, the packaging of the soda, etc is designing. They are not the same thing in my opinion.