Ideas on price?
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- Spookytim
We were contacted by a Finnish ad agency who wanted to buy the rights to use some of our artwork for a national marketing campaign.
On the basis that there is no work involved for us, just the provision of some commercial artwork files we already created for a UK agency (not cutting edge creative stuff, just good old fashioned imagework produced to fit a very commercial breif) I decided to quote quite low and see it as a bit of a windfall / pocket money for doing nowt. But the client has just come back and said "Thats very expensive, we'll have to think about other options". I quoted...
3 pieces of commercial art (scenic digital compositions with architectural modelling supplied as finished flats and also layered prep files) for €2500 each.
Thats for unlimited usage (but time-limited) rights across the whole of Finland. 5.3 million inhabitants, Density: 17 people per sq kilometre.
Am I being unreasonable? I thought I was being Father fucking Christmas until I got the knock back!
- Raniator0
Money for nothin' and chicks for free
Now that aint workin thats the way you do it
Lemme tell ya them guys aint dumb...£1750, just flats, no preps.
Final offer. Talk to me.
- Euro's, not quids.Raniator
- I'm going to send them a link to this thread.Spookytim
- I'm going to get you a racing car for Christmas.Spookytim
- Yes! Sweet. Don't want to sound greedy, but can I also get 10% on that muthafucka if they bite?Raniator
- No, just a racing car
HAHAHASpookytim - Ok then. Periwinkle blue please.Raniator
- woah you dont just make me an offer terry tibbs needs to be wined and dinedFallowDeer
- ian0
That seems quite reasonable, perhaps they assume that you are in some way affiliated with istockphoto and that your back catalogue is a case of €10 per pic or nearset offer?
I posted this is Raniators thread about his ex employer but I think its pertinent.
See that Spooky? Thats what you are man. A Mercenary. A fucking, stick it to the man, balls to the wall, hard as fuck mercenary. Just like Steven Segal. You think if Steven Segal was asked to release some of his earlier illustrations for a lower fee he'd do it? Like fuck he would, unless he had to fucking kill someone and he was using the illustrations as a cover.
Now think about that when you're talking to your client. Take no guff from these swine!
Now granted its slightly edited from my previous post but hark, I tells you, hark.
- dyspl0
As a freelance beginner I have been paid 2000Euros/illustration (5days work on each), so I'd say you quoted quite low considering your experience and work.
- Spookytim0
You're right Ian, I've been letting these people take advantage and its time I flexed some HustleMuscle™. I'm going to come at them strong like a mental shark, pound them into supplication with my mighty ways, hammer home a deal that makes the Bank of England quiver, I'm going to hang tough, be strong, stand tall, fight dirty, rage hard, be a man, be a warrior, Roar like a lion, Run like a werewolf, mince like Quentin
Hang on, not Quentin, I meant Segal.
- paraselene0
they're an ad agency.
they spend more than that on their emerald-encrusted nappies.
and much more than that on anything from getty...
- ukit0
Threaten to expose them to the world as the cheapskates that they are.
- maximillion_0
did they explain what/where the artwork was destined?
- Spookytim0
Maxmillion - It would be similar to the use it received in the UK: National news press, Small poster sites (not 48 sheet, but bus-stop stuff), some out-of-store, maybe a little in-store, possible web sub-branding derivatives.
Its essentially a set of campaign artworks I created for the UK for the endclient's UK agency. The endclient now wants to run the same artworks in Finland. But they use a different agency in Finland so they are negotiating to buy the rights for unlimited use, time-limited. I would give them 12 months, but in reality its a seasonal campaign that is only viable for one month or two.
Its literally money for nothing, hence my low quote. I've already been paid handsomely for doing the campaign in the first place so I thought I'd be nice.
- See, this is what being nice gets you. Nothing but heartache and pictures of Stevn Segal.ian
- hang tight then fellamaximillion_
- I'm going to hang tough. I'm frowning as I type this.Spookytim
- ian0
- I'm the one on the far left. Brooding, pouty, testosterone fuelled. Jaline will be all over me.Spookytim
- "Girl you know its true"
Oh wait, that was Milli vanilli.Spookytim - This is gayer than Tuesday AND Christmas.duckofrubber
- Spookytim0
Update:
Against my better wishes I decided to write and invite the agency to suggest an alternative fee yesterday, just out of interest really to see what they said.
She wrote back and said my price was much too expensive and they were now going to use some work from Sweden instead.
I replied just now and said that was fair enough, but it was really very strange to not even try to offer an alternative fee for us to consider, and that I therefore had to assume they were expecting to use my artwork for free.
She just wrote back and said they would have been willing to pay 2000 Euros. 2000 Euros in total, for unlimited use of all three ad artworks across the whole of Finland.
It can't be too long now before people have to start paying clients to use their artwork.