I just learned my lesson
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- epigraph
which is: don't show ANY idea to a client, even in passing, unless you are ready to commit to it.
I gave my client a comp, which was really just my initial concepts on paper, and now he's married to it even though I'm much happier with the current version.
Oh well, next time!
- trooper0
they ALWAYS pick the shittest concept... im down to only showing 1 concept at a time, if they dont like it i work on another... its usually more than enough and 9 times out of ten theyre sold on it straight away because if i love it the passion comes across in the pitch!
- epigraph0
I know! This wasn't even a fully realized concept. It was getting to the point where he needed to see something though, so I gave in.
- boobs0
You should charge them a "peak" premium.
- forcetwelve0
i find it's best to show 1 concept then work from there, as more often than not we end up reverting back to the original idea after a long process. i think that if you only present what you feel is the best solution it makes your concept look stronger, as opposed to showing lots of diluted concepts.
- epigraph0
In that interview with Steve Jobs about Paul Rand, Jobs said Rand told him: I'm not going to give you a bunch of choices. I'm gonna solve it the best way I can, and you're gonna pay me. It's yours to use or not."
Must be nice to have that kinda clout...