Branding Workflow
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- soynutz7
Hey everyone, i was wondering if anyone had any resources on branding methods and workflow in regards to concepting and presenting to clients. I've done a search but i haven't come up with much.
thx
- olli1010
No idea if this will help, but I just found this in a rummage through some old links:
- thx olli, but i'm thining along the lines of presenting to the client, and suchsoynutz7
- johndiggity0
usually begin with identifying the competitive set in the market, looking for holes, then defining the brandscape, going through a round of moodboard exercises that would work within that brandscape and see where the client's head is.
from there you can jump into creative. i usually do 3-4 options with any type of market specific applications the client type may warrant in addition to the basics like an outdoor spot, a tshirt, and the ever popular mini cooper livery.
- soynutz70
i actually have to come up with a name as well. which is fun
- dskz0
...a propeller....
(branding)