ESPN: X-Games

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rP
*Rumor Alert* *Rumor Alert*
http://www.winterxrumoralert.com…
*Rumor Alert*, this is one of the worst ad campaigns of 2008. I'm typically not a hater but this is simply ridiculous. It's very apparent that whoever worked on this ad campaign never did their research into the X-Games culture. Don't get me wrong, the idea of rumor alert is cool and could have been great but... wow, it's so not convincing. Knowing who the audience is, they missed a huge opportunity to add some Crispin Porter + Bogusky-like humor to the campaign. Instead, it falls flat on it's face, literally.
This is my once a year rant. I feel better :)
rP
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sikma0
rumor : people care about this
fact : nobody does
sikma 0Permalink
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Dogear
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- LOLrP
- sorry. i had too.sikma
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Meeklo0
oh man, thanks for that link!
I was just talking to my friends about Chris Burandt not being able to compete this year. Are you sure this site's info is reliable?
Meeklo 0Permalink
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Dogear
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- HahaJKilla77
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radar0
that is an ad campaign? it looks like a site used to set rumors on the web staright?
radar 0Permalink
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Dogear
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lvl_130
this really is a piece of shit. CP+B did this?!
lvl_13 0Permalink
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Dogear
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- No, I'm not sure who did it, I was saying somebody needed to ADD some CP+B humor to the campaign.rP
- ahhhh, okay. i was like now way in hell did they produce such shit.lvl_13
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Meeklo0
so its Burandt going to compete or not? is this a publicity stunt?
the people want to know!
Meeklo 0Permalink
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Dogear
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dbloc0
http://www.buttermilkisalive.com…
dbloc 0Permalink
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Dogear
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- they could have done a better job of mocking up a fake site.dbloc
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Meeklo0
come on we want to know!
Can anyone wait to see Burant at the hmmm freestyle snow tricyclethingyvehicle thing? without him there is no xgames!
Meeklo 0Permalink
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Dogear
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- I'm feeling ya, Chris's dedication to the sport has gotten me through the darkest of days.JKilla77
- totally, he is pushing the envelope making tricks on vehicles that were intended for snow fishermans/ farmersMeeklo
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TheBlueOne0
Terrible.
TheBlueOne 0Permalink
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Dogear
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madirish0
who from here, will be there?
madirish 0Permalink
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Dogear
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