Identities
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- Gucci
How do you usually present your ideas to the client?
Black and white only? With colour? How many options?And, lastly, does anyone know of any good fitness or aerobic identities that aren't targeted gender specifically?
- Ampersanderson0
my personal preference has always been to design a bunch, then whittle down to 3. i just think it's less confusing to narrow to this number.
but at my job we usually present about 5 options, in color. client usually has a harder time choosing color if it's not in the initial sketch.
- ximeraLabs0
Always present both. B/W to focus on the form... and colour variants if applicable.
- grafiske0
3 main logos, potentially with some 3a, 3b (slight variations)
Black and white first, then some color applications (2-3 different schemes) but only applied to one logo.
Don't ever present a mediocre one to make the others look good. THEY WILL WANT THAT ONE.
- Rand0
once I literally created a logo in 30 seconds to be the "bad" choice, and sure enough the client chose it
- Ampersanderson0
Don't ever present a mediocre one to make the others look good. THEY WILL WANT THAT ONE.
grafiske
(Oct 26 07, 06:53)all true.
- doesnotexist0
so true.
We do all logos in black & white, then a few pages of how they could use it, sometimes with color sometimes without.
Color doesn't come in until the next phase usually.
UNLESS you're doing a whole branding thing, then you better present a color pallette in your first round.
- gramme0
BW only for the first round. Nail the form and then think about color. I think showing color immediately adds unnecessary complexity, clients tend to get hung up on color and forget that they must primarily consider form.
We just did a logo presentation a few weeks ago, several of us here submitted comps, we whittled it down from about 30 logos to 17. Several were really just variants on a theme, but there were at least 7 distinct concepts presented.
The client chose the first one in the presentation...which I'm happy to say was one of mine :D
After round 1 we show color, often in some designed setting (business papers, poster, brochure etc.)
- wunderbra0
i am gonna make a small fortune with bad logo's! oh yes...
- doesnotexist0
i charge $80 for two logos.
- tank020
- B/W
- small / big
- with baseline / without baseline
- already applied in letterhead + BC
in colour
- tank020
oh yeah and negative...