Identities
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Out of context: Reply #7
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- gramme0
BW only for the first round. Nail the form and then think about color. I think showing color immediately adds unnecessary complexity, clients tend to get hung up on color and forget that they must primarily consider form.
We just did a logo presentation a few weeks ago, several of us here submitted comps, we whittled it down from about 30 logos to 17. Several were really just variants on a theme, but there were at least 7 distinct concepts presented.
The client chose the first one in the presentation...which I'm happy to say was one of mine :D
After round 1 we show color, often in some designed setting (business papers, poster, brochure etc.)