pick a typeface
- Started
- Last post
- 14 Responses
- abba_cadaver
Need a typeface for a marketing/consulting firm that helps people do work with the government. They want to look approachable, and "progressive" but still seem trustworthy.
These are the faces I'm thinking of. I need to pick one serif and one sans. Which would you pick, or would you go in different direction?
- robotron3k0
proxima & johanna
- mg330
Of those I like Frutiger
- abba_cadaver0
Of those I like Frutiger
mg33
(Jul 24 07, 13:46)What others would you recommend?
- gramme0
Gotham + Utopia. Or Mercury, in the rare event that you might have a typography budget:
- Crouwel0
you get paid to do this. make your own decisions.
- abba_cadaver0
I am doing my job, I created a list and I will choose from it.
Your telling me you never ask the people around you for their opinion. I will ultimately make the decision but, sometimes people offer insights or suggestions I didn't think of or know about.
- TResudek0
1 or 5
- johndiggity0
i'd do gotham or proxima for display purposes and set text in a suitable italic or oblique serif face to give it a little edge.
- duckofrubber0
Serifa and Avenir.
Frutiger and Utopia.
- _foreign0
Serifa and Avenir.
Frutiger and Utopia.
duckofrubber
(Jul 24 07, 20:45)Serifa & Avenir would be my first choice as well.
Frutiger and Utopia are good matches too.
- ian0
Aye, Serifa & Avenir.
Clean simple and unfussy (if thats even a word) and Serifa would be quite 'approachable' and friendly without being informal.
- Crouwel0
Just trying to be conatructive. It's better to train your eye then let other people do so. After all, you are a designer, that hopefully wants to keep on learning.
Aksing for a font ID or other practical things is something different.
- smith_barry0
Serifa and Avenir would be my choices.
Have you tried ITC Lubalin Graph at all? Slightly nicer than Serifa in my opinion...
But that's just me...
- duckofrubber0
Have you tried ITC Lubalin Graph at all? Slightly nicer than Serifa in my opinion...
smith_barry
(Jul 25 07, 03:15)Lubalin Graph is a better choice than Serifa (LOTS of weights available), but then you would want to pair it with Avant Garde (Lubalin is basically the Serif version of it, just ask Herb...)