New Qantas logo
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- 52 Responses
- jevad0
if it ain't broke don't fix it!!!
- Sickman0
i wonder what the price tag on that was
- Mimio0
It was more elegant before. That type is terrible too. Imagine what a terrible masthead that will make.
- bliznutty0
what idiots.
- myobie0
i don't like the new type
- ribit0
Their subsidiary JetStar is better:
- ribit0
cloesly related Australian design:
- kev_charlton0
so pointless...and too slanted.
- gramme0
i wonder what the price tag on that was
Sickman
(Jul 24 07, 13:06)400K
- Sickman0
400K
gramme
(Jul 24 07, 15:14)wow - what a waste of cash
- ********0
If the old logo is on the left then i have to ask...why replace it?
DigNMG
(Jul 24 07, 05:43if you have to ask you are in the wrong business.
ffs.
- ********0
400K
gramme
(Jul 24 07, 15:14)wow - what a waste of cash
Sickman
(Jul 24 07, 15:21)it's well done.
and you forget the implentation aspects of it.
i guess 400k for a company like this is pretty fair.
- Nairn0
That type is terrible too. Imagine what a terrible masthead that will make.
Mimio
(Jul 24 07, 13:14)Maybe, but it'll look great on a plane.
- Mimio0
Maybe, but it'll look great on a plane.
NairnLooks like a pterodactyl. Kids might love it.
- ********0
i quite like the type. it goes well with the characteristics of the shape, the curviness of it all. gives it somewhat more of a friendly human feel to it.
- ********0
""This move also reflects the changing structure of our new aircraft, for example the shape of our new kangaroo is a great fit for the tail of the A380 and other new generation aircraft," Mr Borghetti said."
Seems to work for the type as well, then.
- GreedoLives0
Looks kinda like a tribal tattoo now...
- -kappa-0
I think it's a nice suble move to improve on an already slick brand. The typeface works, extra italic or nit. It's modern, and the new stylised kangaroo looks great. My only gripe is the red chosen, They should have gone for something like the Session gradient Red - over there
- slappy0
I think its a step in the right direction but the actual logo and type need more work.
- forcetwelve0
400K on that is better spent than on that fukin london 2010 logo