Full Identity Package
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- 38 Responses
- abba_cadaver
When creating the total look and feel for a company where do you start and what is your process?
When I say total look and feel I mean the type, colors, misc graphic and identifying elements, photography/illustration etc... specific enough that you can pass it on to the company and know they will produce (or at least have a good chance of producing) anything and still have a cohesive look and feel
- F_180
start with the logo, end with the very concise and detailed style guide.
- designerror0
You mean a style guide?
- abba_cadaver0
No I mean more specifically what do you do to come up with the look. Do you just start sketching up ideas on paper, do you research old designs etc... I'm just trying to understand how others get their arms around the full scope of how a companies look will be used and make it distinct and flexible at the same time
- linearch0
fully understand what they do and who they do it for.....that is the only place the design should come from.
- digilee0
look at the company from all angles, as an employee and from a customer. work out what it is they do/ as a customer what do I expect.
then start even more research, colours/ sketches/ mood boards if needed.
Once you have all the elements in place then, and only then, fire up Illustrator/ Pshop.
- D_Dot0
Not that it relates to your original post but, I happen to have a copy of the 2006 Fifa World Cup identity usage guide. If anyone were interested in seeing it, I could be persuaded to email it to you. Prolly the most extensive one I've seen.
- pyeaton0
Wow! D_Dot! Love to see that! IF, you can, can you email it over to me?
going to have a style guide coming up soon as well. Be very good to look at this.
Thanks.
- abba_cadaver0
I'd love to see it.
- brandelec0
thats dope D-Dot, could i get a copy of that too?
- D_Dot0
Check email
- elahon0
Sign me up, D-Dot!
Please and Thank you! =)
- madirish0
isn't it posted on cidoc.net?
- D_Dot0
isn't it posted on cidoc.net?
madirish
(Jun 25 07, 09:28)I have no idea. This is version 6.
- D_Dot0
That's a cool site though, thanks!
- e-pill0
Identity Guidelines
http://werecommend.se/zyb/manual…
- e-pill0
Corporate Identity Guidelines
http://users.ncrvnet.nl/mstol/in…
- jfletcher0
D-Dot, I'd love to see that too!
I was going to respond, but it seems most people in this thread already got the majority of the points across.
- VectorMasked0
Not that it relates to your original post but, I happen to have a copy of the 2006 Fifa World Cup identity usage guide. If anyone were interested in seeing it, I could be persuaded to email it to you. Prolly the most extensive one I've seen.
D_Dot
(Jun 25 07, 09:12)Can you email it to me too?
I'm a nice guy :o)
- e-pill0
D_Dot
can i get that too?
- D_Dot0
check emails