ad sales
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- meffid
anyone got any experience selling ads for a magazine? any good tips/ideas to get started approaching the likes of fashion labels, companies etc to get them to advertise?
any no-no's?
- exador10
i guess the few things i know about it are go armed with lots of info re. circulation, demographics, subscription info, newstand availability etc...its like a billboard in that sense...the more visible it is to their demographic base, the more valuable...so go armed with as much statiscs as possible...also, try and persuade them that the art-direction of said magazine is totally inline with their own. or to that effect...
:)
ex
- meffid0
good feedback! cheers. what about a premiere issue? how to get around not having stats? fill it up with expected sales/downloads and target demographic?
- jox0
I have an entire crowd of people doing that for my biz in the room right next to mine. Whad'ya wanna know?
- AndyRoss0
Give 'em some free shit, then get 'em drunk.
These are proven, time tested sales techniques.