Which Way Now?
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- Dancer
Following on from the "Design Clichés" thread yesterday there is an interesting article on the Johnson Banks Blog about design today: http://www.johnsonbanks.co.uk/th…
I look for a return to metal type and hand crafted design personallly.
Any comments?
- Bluejam0
it's all going to end in tears
- Baskerville0
good ol michael johnson eh. I've had the pleasure of working with both him and mike dempsey. I which of the two would have a positive outlook for the future.
People are always complaining nothing new can be produced (music is just the same too) but great work is still being produced. It mainly seems to be older people complaining.Look at CDT (dempsey's company) and I happen to know that 2 key design directors have recently left his studio, ie it must be struggling.
If people say design can't go anywhere new, then they're either jaded or aren't looking in the right places.
- emecks0
everyone wants to be an actor, no one wants to be a cameraman.
any direction that recognises true and original ideas / skills is good with me. I want to see something new. Homogenisation is a piss poor foundation for achieving "bigger and better and faster"
- kelpie0
I kind of agree with him, I don't see much that really sits in the "new" category these days rather than 'just' the "well produced" or "clever" categories...
His point about where you are more likely to find innovation and new direction is entirely valid as it has been every time the means to communicate expands and broadens. Look at how much motion graphics has careered ahead in the last 10 years in comparison to print for example...
print stuff will always feel, look and smell great though, you can't take that way from it.
- Dancer0
Agree Kelpie. THe shift will come from brand language – the environment of the brand, like the type of stuff Jam Design do speaks volumes for the future I think. http://www.jamdesign.co.uk/
We still need a shift to the crafted and skilled areas of design (motion falls into this) – not just pumping out baloney from any old Mac it de-values design.
- Concrete0
Something I'm guilty of, is referring to design books or blogs for inspiration. A lot of us do this otherwise we wouldn't be here.
Even though we actively work towards producing interesting, thought provoking and ultimately original work, it is difficult to avoid the influence of certain trends. Albeit subconsciously.
Michael C. Place often mentions that he steers clear of such 'inspiration' and looks in places not directly associated graphic design. For example architecture.