Which Way Now?
Which Way Now?
Out of context: Reply #4
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- kelpie0
I kind of agree with him, I don't see much that really sits in the "new" category these days rather than 'just' the "well produced" or "clever" categories...
His point about where you are more likely to find innovation and new direction is entirely valid as it has been every time the means to communicate expands and broadens. Look at how much motion graphics has careered ahead in the last 10 years in comparison to print for example...
print stuff will always feel, look and smell great though, you can't take that way from it.