Supplement Packaging Feedback
- Started
- Last post
- 27 Responses
- spookDD
http://kylefletcher.com/package.…
Some more student packaging work coming your way. Don't be gentle, I like it rough.
Supplement Packaging was a fun challenge. Your thoughts?
- emptyempty0
pirates of the caribbean!
nice though...
- spookDD0
Yeah - it has a bit of that feel based on the concept. As far as the audience and approach, I wanted to pull from what the ideal of the industrial revelotion based job would be of this, basing each of the supplements off of a different occupation. Each occupation has an element of physical brute, which I'm a particular fan of. The wrap graphics go into some illustrations and recipes based on that, but I'm not quite content on where I'm at with those yet.
Creatine - derived from fish so I focused on the muscular aspect of toting barrels on the poopdeck., sailor!
Whey - Natural dairy based supplement - went for the wholesome woods value of the lumberjack, and his toned flannel goodness.
Andro = Steroids, a "dirtier" way to pack on muscle, so naturally the coal miner.
I'm going to post my first round concepts once I have them photographed, I used wackier thermoses based on each of these positions.
- johndiggity0
the containers should be more industrial; barrel or oil drum-like if you want to go for that look. think of items you might find on a construction site. the labeling is nice, but finish the job off and tie it all together. the shape of the container is really no different that what's out there now.
- k0na_an0k0
spookDD. Those are a nice start but after your explanation of the direction you intended to go, I think you need to rethink your target audience.
To be honest, most guys who buy supplements don't care much about what's on the container, they care about the ingredients of what's in it.
If you want the industrial look make it industrial. Make the containers barrels and give them old school worn/torn/jaded labels like something you'd see on a construction site.
go to
www.netrition.com and look around at some of the supplements there. There's a lot of flashy crap and in my experience the flashier = shittier product trying to get a persons attention on a shelf.
I think what you have is a nice start, but they're a bit feminine and light. They need to be a bit bolder, and if you want the industrial look a bit stronger.
Nice start though. Keep pushing.
- johndiggity0
yeah, man that shit up. put a beard or some balls on it too.
- k0na_an0k0
send an extra set to johndiggity while you're at it.
;)
- nedword0
a floating beard would be a nice addition. If I remember correctly wern't these originally on some metal canteens? That was pretty sweet.
But then it got more practical as the project progressed. The graphics are still sweet, but I think it lost some of it's edge.
- Point50
I love the design on the container even more after reading your explanation about it, but k0na's right; me being a supplement user, I know that those are Isopure (am I right?) canisters with different labels on them... and even though I dig the design on the labels, I would definitely not buy the product though; it's just way off of the target market I think.
- Gucci0
this supplement market segment is all about what's "new", most advance technologically, etc.
Going backwards – even in terms making it look retro – will kill the product. People have to trust that there's some crazy ass science behind this stuff.
easiest way to make it good: do something more interesting with the tub, as others have suggested. Your rationale is good, but generally you're catering to meatheads who wants big graphics with "cool" stuff on it.
- Gucci0
PS. don't talk shit about meatheads. I am one.
- k0na_an0k0
haha. Nice Gucci.
- johndiggity0
i think the marketing for this stuff is so homogenious that a well done "retro" label could really help to differentiate a product like this. i'm thinking like an image of the classic strongman; bald with a handlebar mustache, the one-shoulder unitard, some ridiculous ball weights. i think the humor is good. go into gnc and you'll see that aspect of marketing i clearly lacking. might even be good for recreational suppliment users.
- k0na_an0k0
That stuff is fantastic morilla.
Love the labeling on it too.
- morilla0
you have to consider your target audience. Not everyone gets or cares for design kitsch. Especially crazed out gym maniacs who are super nutty about what they put in their bodies.
They want something that looks like a team of scientists worked a thousand hours on in some remote disclosed location.
Not something grandad cooked up in a vat in the backyard.
- Gucci0
actually morilla, you bring up a good point. if someone decided to get a good labeling sytem in conjunction with a "organic" or all natural supplement product that has roots in "grandad's" backyard... I think that could be more successful for the fly-by-night user. Not for pros.
- morilla0
true, thing is most of that stuff is driven by word of mouth and testimonials.
- johndiggity0
ahem...
- Gucci0
in other words: they'd have to completely remove themselves from the big mass-market bodybuilding products and focus on telling everyone why their products are safe. IE: the recipies are made from donkey ball juice which is great for muscle growth.