serif vs. san serif
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- jersey4000
Age old issue, I know but I'm working on a project directing the design of a 60+ page catalog and will be converting it into an online flash page-flip, interactive catalog (the true intersection of print and web)
The style of the brand has no serif fonts anywhere (http:www.fmgondemand.com) so should we introduce Times into the catalog copy?
Trying to settle an internal argument here. Thanks
- asprin0
I'd hate to have to read 60 pages of san-serif text. That's just me though.
- Jaline0
Most people are used to reading long texts with serif fonts.
You're right about the site being in sans-serif though, so if it's how it looks against the site you're concerned about I'd say go with sans-serif. But serif is used more.
- Boikov0
The scientific, group analysis age-old answer is serifs are easier to read, I'm sure you can find loads of stuff online to back this up. I personally reckon that people are used to seeing copy set in all sort of fonts these days so it's not as much of an issue but why use Times? You're letting a very limited selection of fonts that work online dictate the look of a printed brochure. That's crazy.
- jersey40000
These magazines are all san-serif:
Wired
CMYK
X-Ray (A Quark Rag)
GD UsaI can see serifs for articles within a publication but for Catalog product copy - really?!?!
- jersey40000
Here's an example of our catalog - online with serif fonts, just looks like crap to my eyes and forces one to zoom more than san serif fonts would.
- Typographica0
Either sans or serif will work for text. But there is never any reason to use Times. As a bundled font, it will immediately take on the look of something made in Word by a non-designer.
- jersey40000
Battle is over - a Helvetica variety wins - thanks all. Have a good weekend.
- gramme0
Helvetica variety?? Did you use Arial?
DID YOU USE ARIAL?!?
*sharts
- jersey40000
Neue Condensed - nice try though
- ********0
kids these days have no respect anymore..
- jaylarson0
even tho it is decided, you might want to keep this in mind:
it doesn't really matter if you use serif or a sans. since this will be a flash file, and displayed on the computer screen, why not use a monitor display font? georgia, verdana, or other....
2 sense
- trev0
Times for the win tbh
- ********0
long live helvetica....