Is there any shame...
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- rasko40
I think the point is that design companies get other companies to design their ID or their logos because they are busy with client work so they just call in the right people for the job - fair enough.
I wouldn't think any less of you people hiring me to do your identity, it's the obvious thing to do. If you want the job done properly that is. ;)
- sweaty_bollox0
...in a graphic design agency hiring another graphic design agency to create it's identity?
republik8
(Jul 30 06, 12:41)only if they say the resulting branding work is crap and end up doing it themselves.
- kelpie0
I can understand the urge to do this, so very very well. I don't blame anyone for giving in to the temptation.
- MrMackem0
designers should be able to design.
if its for clients or themselves.
- republik80
And while "Pentagram" as a company may have 30 years brand communication experience you could be pretty confident their designers don't.
- PonyBoy0
like a broken condom, ya'll can't fuck with me...
LOOOOOOOOOOOOOLZ...
dude... Last young lady I tried to spend some 'special time with'... i went through three condoms just trying to open the damn things...
... *drinks more... and more...
- mr_snuggles0
like a broken condom, ya'll can't fuck with me...
haha, sorry, been dying to use that one..
- PonyBoy0
seeings as I'm drunk... I would here-by like to say...
.. fuck yeah, snuggy... preach on. :)
- kon230
happens on a daily basis. And it should.
I would rather hire someone with 30 years experience in brand Idenity such as Pentagram or Duffy.
algorithm
(Jul 30 06, 13:12)
----------Chances are though, unless you are paying Pentagram or some other large and established company a small fortune, its NOT someone with 30 years of experience designing brand identity that yuo are going to get working on your project - its going to be someone lower down in the pecking order.
- mr_snuggles0
I think you have to do exactly that, treat it like you would with a project for a client. I mean, in theory it should be easier right, you're not dealing with trying to wrap your head around second-hand communication and vague briefings/debriefings. You should know your own target market and ultimately, you have the best understanding of who you are and what you want to communicate better than anyone...
But without proper management [of yourself], these projects can linger on forever... It's hard to know when to let go...
- republik80
Some good debate. Thanks to all those who took the time to respond.
Reason i asked was after reading Adrian Shaughnessy's book "How to be...". In there when discussing the preparation of studio's identity he talks of how difficult many designers find it to design for themselves. He mentioned that some might choose to outsource the design of their identity.
I'd have to agree with the folks who are of the opinion that if you offer the same service to clients, you surely should be able to do it for yourself.
I am in the process of designing an identity for a small studio i am hoping to launch, and i'm just treating it like any other project - brief, timelines, revisions etc.
- moth0
I think it's shite - especially when you dont tell your designers.
- mr_snuggles0
Agreed.
There's a difference in mentality though, I for one stick to what i know with my personal work, but within my studio I have the leeway to concept whatever I want and then source the people I need to execute the project.
But, personally, I would never outsource an identity, unless it had to be generated in 3D or some shit, but ultimately, I don't think I'd ever take on a client whom wanted that type of logo :)
- DeviceUnseen0
the idea is that you are an enabler. you make design happen whether by your hands or at the direction of another's.
tibor kallman was a great designer but he never did any design work EVER. He assembled the right team to do the job.
I guess what I am getting at is the thinking vs. the craftsmenship. Portfolios with great ideas gets jobs not great photoshop skills unless you are looking for a job in production.
- mr_snuggles0
that's a bit different though, now you're talking about personal technical and creative limitations, of course in that case it's wise to outsource...
I don't think ego has anything to do with either, to me it's clearly a matter of backing up the services you're selling... If it's beyond your capabilities to come up with a folding 3D star as your identity, surely there's another, equally as good concept, that is within your grasp to execute yourself.
And in that instance alone you are probably portraying yourself a bit more honestly to potential clients...
'OMG, I love your logo!'
'Cool. I didn't do it'
'really?'
'yeah'
'who did?'
'oh, these guys XX, yeah, they're great'
'what's their number?'
- DeviceUnseen0
Well how about For Office Use Only designing Organic's website - Organic is an interactive shop!
I think it is smart that people understand their limits and bring in the right people. It's about product not ego in the end. Personally, I do interactive very well but if I was in charge of producing a broadcast or print piece, I'd get the right people to do the job.
That sense of scaling is important in pushing my work and working talented illustrators, photographers, developers, and animators takes things deeper. Yeah I could do it myself (on the crap tip) but why limit the result that way.
- mr_snuggles0
a perfect example of sillyness...
I cun't understand why jk didn't do that himself. I know it's difficult to design your own stuff be it logo, id or website etc, but c'mon, if you offer these services to others, it doesn't say much about yourself if you have/want to outsource it....
- georgiasouth0
The perfect example:
http://www.abrandabove.com/portf…
right up your nose.
- gabe0
i wouldn't expect a design firm that deals strictly with print to develop their own website. maybe to have some input and direction to help the process.
likewise i wouldn't expect an interactive company to fully develop their identity, just input and direction.
- PonyBoy0
no ponyboy .. he's just taking a piss
_salisae_
(Jul 30 06, 13:54)
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hahaha... that's impressive!