Is there any shame...
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- mr_snuggles0
Agreed.
There's a difference in mentality though, I for one stick to what i know with my personal work, but within my studio I have the leeway to concept whatever I want and then source the people I need to execute the project.
But, personally, I would never outsource an identity, unless it had to be generated in 3D or some shit, but ultimately, I don't think I'd ever take on a client whom wanted that type of logo :)
- moth0
I think it's shite - especially when you dont tell your designers.
- republik80
Some good debate. Thanks to all those who took the time to respond.
Reason i asked was after reading Adrian Shaughnessy's book "How to be...". In there when discussing the preparation of studio's identity he talks of how difficult many designers find it to design for themselves. He mentioned that some might choose to outsource the design of their identity.
I'd have to agree with the folks who are of the opinion that if you offer the same service to clients, you surely should be able to do it for yourself.
I am in the process of designing an identity for a small studio i am hoping to launch, and i'm just treating it like any other project - brief, timelines, revisions etc.
- mr_snuggles0
I think you have to do exactly that, treat it like you would with a project for a client. I mean, in theory it should be easier right, you're not dealing with trying to wrap your head around second-hand communication and vague briefings/debriefings. You should know your own target market and ultimately, you have the best understanding of who you are and what you want to communicate better than anyone...
But without proper management [of yourself], these projects can linger on forever... It's hard to know when to let go...
- kon230
happens on a daily basis. And it should.
I would rather hire someone with 30 years experience in brand Idenity such as Pentagram or Duffy.
algorithm
(Jul 30 06, 13:12)
----------Chances are though, unless you are paying Pentagram or some other large and established company a small fortune, its NOT someone with 30 years of experience designing brand identity that yuo are going to get working on your project - its going to be someone lower down in the pecking order.
- PonyBoy0
seeings as I'm drunk... I would here-by like to say...
.. fuck yeah, snuggy... preach on. :)
- mr_snuggles0
like a broken condom, ya'll can't fuck with me...
haha, sorry, been dying to use that one..
- PonyBoy0
like a broken condom, ya'll can't fuck with me...
LOOOOOOOOOOOOOLZ...
dude... Last young lady I tried to spend some 'special time with'... i went through three condoms just trying to open the damn things...
... *drinks more... and more...
- republik80
And while "Pentagram" as a company may have 30 years brand communication experience you could be pretty confident their designers don't.
- MrMackem0
designers should be able to design.
if its for clients or themselves.
- kelpie0
I can understand the urge to do this, so very very well. I don't blame anyone for giving in to the temptation.
- sweaty_bollox0
...in a graphic design agency hiring another graphic design agency to create it's identity?
republik8
(Jul 30 06, 12:41)only if they say the resulting branding work is crap and end up doing it themselves.
- rasko40
I think the point is that design companies get other companies to design their ID or their logos because they are busy with client work so they just call in the right people for the job - fair enough.
I wouldn't think any less of you people hiring me to do your identity, it's the obvious thing to do. If you want the job done properly that is. ;)