logo crit please
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- leftwave
i'm making a logo for a startup tech company. here's some initial concepts:
http://leftwave.com/indevelopmen…
your thoughts...?
- monNom0
I think the doors need to be taller.
first one looks like a book currently, and the O isn't in the right spot for a handle...
Second one doesn't read as a door either. just needs to be taller.
nice concepts though. they've got potential.
- ********0
#5.
- VectorMasked0
number 2 definetely
number 3 has some potential imo, but it lacks strength.
Not really diggin the other ones as they look kinda amateurish (is that correct?)
- ********0
#1, but work on the type
and
#3 but lose the doorknobs, don't make these things too obvious!
- Rushmore0
maybe play with some way of lining up the N and D to create a doorframe in negative space and then somehow work the curve of the D into the arc of the opening door.....something like that, i feel an idea in there somewhere
- ian000
perhaps trying a visual metaphor other than an open door?
- ********0
tis a bit of an open door, indeed. ;)
- studderine0
number 3 or 1
- twoismtwoism0
what do they do? make doors?
- ********0
I think number one has the most potential. But keep the mark simple, no door handle using the o. It's wrong anyway.
Smaller mark, text seperate and I think it could look quite nice.
- ********0
tricky
- Dancer0
Sorry but this says absolutly nothing about the company.
Yourtaking the 2 words and illustarting it, Way too obvious.
Can we see more of your concepts as you are only really showing one here..
looks like a half arsed effort to me.
Sorry
- Bluejam0
i'd revisit the typography, especially the choice of font. maybe use a more 'relaxed' typeface to visually communicate 'open'(ness).
- ********0
Why do logos have to always say something about the company?
I think a nice mark can be a nice mark in it's own right. It doesn't need to tell a story. Not all the time.
- ********0
That last comment was at dancer by the way. I agree with blue jam that the type could be worked on.
Just out of curiousity Dancer...
I have just finished this for a client (although the example below is an earlier draft)
It is simply playing on the shapes of the L and T in the name. It doesn't tell a story. Is that therefor a bad logo? A half arsed attempt?
- Dancer0
It doesn’t have to tell a story but I feel it should represent the company and the industry it is in. Don't get me wrong I don't mean chuck a computer in there or a pixel font but add feeling and use colour and form in an expressive manner.
Take Oracle for example. THe logo stands out adds authority, knowhow and importance.
I feel this logo is a visual referance of the 2 words, nothing more nothing less
- Dancer0
what to ReelTime do?
- ********0
See! Told you it didn't tell a story.
Scottish events at the upper end of the market.
I do know what you mean, IBM being a classic example of authority in a logo. I just thought your crit was a little harsh.
- kelpie0
don't you find less and less logos these days are taking a descriptive route to the mark? 'branding' seems to have watered this approach down somewhat (does that make sense?)
- kelpie0
leftwave, you should look at some Alexander Gelman stuff if you want to take the opening door tack -he does great stuff with simple 1 and 2 shape maeks which suggest much more complicated images, but still retain a strong simplicity...