Fabrica
- Started
- Last post
- 19 Responses
- cuidado
Looks like a truly amazing school. What do people know about it? Is it as inspiring as i think it is?
Applying this week!
- ********0
i've looked into fabrica quite heavily so here's a few random thoughts:
i don't think fabrica is a "school" per se. they do hold workshops there, but there are no "teachers" in the classical sense of the term.
it seems as though fabrica is a great place to do solid work if you're self-motivated, and can make the most out of the opportunities given to you there.
from what i hear it's a hell of a lot of fun, and a great place to meet all sorts of different people from all over the world.
i know that a few years back you might say that there was a changing of the guard whereby a few of the original department heads stepped down [toscani in the visual communication dept most notably] and the #2s stepped up... which caused a bunch of internal turmoil and change...
check out the FAB pdf's and recent Colors magazines for a good idea of the work coming out of there at the moment.
- winter0
if you like commercial driven work it's probably the thing for you.
but personally i dislike how this design thing was absorbed by middle-class opportunists who just want to make money and stuff you up with half-porn pictures of half-witted girls and call it art.
if people weren't so easy, they'd be chewing on their own stupid skeletons.
for me, fashion maggots have killed design from exhaustion.
it's my sincerest op.
- ********0
winter, what does that have to do with fabrica?
- winter0
in the way that design is a prelude to advertising over there.
- ********0
what are you founding these statements in? the fact that it's a benneton institute? or their actual output?
because i'd argue that it's all pretty far from advertising...
- ********0
don't go there. it's full of greaseballs
- ********0
answer me, winter!
- winter0
yes, because of benetton. maybe i'm prejudiced.
- winter0
benneton, i mean.
- ********0
you were right the first time, i always fuck it up. it's benetton.
but anyways, i follow the output of fabrica quite closely and it's not advertising at all... some of the stuff is mediocre, but you can't hate on COLORS.
- winter0
how can you argue that design these days (or any other day) is FAR from advertising? seems like a lost argument to me: it was born so.
- winter0
what i fight against is the (common) notion of designers that what they're doing is art. It's not. I'm not a critic of the output but I sure am a critic of the label people usually puts around it.
Art is a different matter, otherwise there's none.
- ********0
design is made to sell
I'm clear as a bell
j dilla the c killa
put down in the ground by Kate Beckinsaleone.
- winter0
but it can evolve.
- ********0
I can argue that most of the output by Fabrica is not directly advertising because it isn't. Editorial isn't advertising. Neither is a huge portion of the 'art' projects that come out of Fabrica.
Sure it's all underneath the Benetton umbrella, but if you didn't know before seeing any of the stuff then you never would.
So how do you figure that it IS advertising?
- ********0
"Editorial isn't advertising."
Clarification: Editorial can be advertising, but in the case of Colors, it is not.
- ********0
interesting thread.
- cerberoleso0
i was there for a little more than a year..
fabrica is totally what you make of it. it's a commercial agency that offers a lot of free time. If you're clever, during that time you get funds to do your own projects, which can be art, design or truly whatever you want to do. The only boundaries you'll find is some fucked-up politics and not so much budget as people may think.
Ah, and the people are great.
- madirish0
as in your last thread about it cuidado, i would give a lot to reside there for a year. ;)
cerberoleso- che zona del fuoco avete mentre là?