Fabrica

Out of context: Reply #15

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    I can argue that most of the output by Fabrica is not directly advertising because it isn't. Editorial isn't advertising. Neither is a huge portion of the 'art' projects that come out of Fabrica.

    Sure it's all underneath the Benetton umbrella, but if you didn't know before seeing any of the stuff then you never would.

    So how do you figure that it IS advertising?

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