Redesign Justification
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- stevegee
OK, need a little professional help here...
I was asked to write a proposal to redesign a horific logo and website and marketing material for a tech. consulting firm. I did a really comprehensive proposal with examples of past work, timelines, and costs.
Today I call the client-to-be and they are not sure that they are convinced that any of this work will help, but they know that what they've done over the past 4 years (NOTHING) hasn't worked.
So they want another long draw out meeting to drill me and the marketing firm about the projected results and justification on why they need a new logo and new website.
How do you do this without telling them that the current stuff is pure shit? I've never had to convince a client that knows that their stuff is bad, that it is bad.
So what do you do? How do you present info like I need to to a client-to-be? etc.thanks!
- _salisae_0
with confidence and tact?
- stevegee0
yes please
- _salisae_0
let us see the before and after and we'll help give you pointers/tips/justifications/con...
- foreign0
they are obviously not that concerned with austhetics. approach it from it business point of view (perhaps you need to rethink what you're going to actually do for the client?).
a website isn't just there to look good.
what will their new site do (provide their clients) that the old site doesn't... and how does that tie in with the new proposed visual overhaul.
- stevegee0
Hey Sal... Unfortunately I can't really shoe you either, the before is still under wraps and the after is still in my mind and sketchbook and not paid for yet!
- mg330
Just grab em by the nose and pull the "Live or Die man, live or die!" Daniel Laruso move.
- stevegee0
now, MG, would I do the Honk noise too?
- ********0
Try explaining it to them using real world examples.
The UPS upgrade logo to get with the times. (So to speak)
K-Mart widens it's aisles and changed it's image and somewhat brought itself back from the dead instead of continuing down the same path just making ends meet.
Sometimes I'll explain to a client who's stuff is really bad in terms of their own product.
I worked on a landscapers site a while back. I showed them a pic of a new house without a landscape of any kind. The house was fantastic but lacked so much without the landscape. Then I showed them a similar house with a great landscape. I put it in terms they could understand for the web. They have a site, but the right site will work so much better for them.
Hope that helps. I'm really tired and not sure if I'm making sense.
- _salisae_0
well this is a silly movie .. but in elf there is a scene where a midget illustrator goes to a meeting such as you are .. and totally commands the room.
maybe watch for pointers.
- blackspade0
haha i have that movie elf somewhere but never watched it, but now I wanna see it Salisae!
- jevad0
Drop this client like a bag of hot shit...and run
RUN FOR YOUR LIFE
This client will be nothing but a headfuck from start, to the 6-month delayed finish.
- stevegee0
awww, jevad, I was hoping you'd have a more constructive approach... I'm not really at a point where I want to pass up large contract right now.
- radar0
Show them their competition and what they are doing right, etc.
This will motivate them to out do the "other guys"
- stevegee0
that's the funny thing about it Radar, we sat in the conference room with the competition sites up on the projector and they drooled and I told them to get ready to hump the screen when we were done. now they're all a little scared.
- ********0
What am I invisible here or was my advice just shit?!?
- tkmeister0
http://www.pbs.org/wgbh/pages/fr…
i found this pretty interesting and valuable for what i do.
- stevegee0
k0na baby... absolutely not man, your advise is usually and was this time on point man... didn't feel worthy of responding to be honest. Thanks!