Redesign Justification
Out of context: Reply #8
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Try explaining it to them using real world examples.
The UPS upgrade logo to get with the times. (So to speak)
K-Mart widens it's aisles and changed it's image and somewhat brought itself back from the dead instead of continuing down the same path just making ends meet.
Sometimes I'll explain to a client who's stuff is really bad in terms of their own product.
I worked on a landscapers site a while back. I showed them a pic of a new house without a landscape of any kind. The house was fantastic but lacked so much without the landscape. Then I showed them a similar house with a great landscape. I put it in terms they could understand for the web. They have a site, but the right site will work so much better for them.
Hope that helps. I'm really tired and not sure if I'm making sense.