Logo Crit
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- 41 Responses
- DavidFelt0
The letters that make up 'NEMA' would go great into a custom made logo, maybe start from scratch, with a good concept behind why the letterforms will look like they will, and come up with something 'contuniuous, fluid etc'?
Just my opinion, dont hit me!!!!!
- mr_snuggles0
I agree with the idea of using this as a basis to go further with, as it stands with some tweaks, it doesn't bother me either.
With the graphic, I think you may need to increase the stroke weights inside the icon, it might completely fill in when reduced in size..
In terms of it lacking emotion, well, it doesn't tell a story, but i'm sure when it's applied the brand will help tell the story..
- nema0
thanks so much for the advice so far guys. as far as keeping avant garde as the font for "snow company" ... i didn't use the font to begin with. sf old republic was the original :)
thats the new look if i stuck with sf old republic . should i stick with the old font for "snow company"?
- nema0
and yet another tweak .. :)
how is it looking so far? should i go back to the first idea of having the graphic as a smaller icon type idea?
- DavidFelt0
Dont take this the wrong way, but stop!, its worse now than the first one IMO.
I really beleive you should come up with something that is more applicable for a snow co.
if not, the first or seconf iterations of this were the best! good luck with it old chap!
- nema0
haha just throwing out options. i also believe that the second ideas were the better ones.
i also believe its harder to get the general idea or direction of the company with just the logo to show. it should be easier and look nicer to see the logo on some gear so i'm trying to keep that in mind as well.
- 53feet0
The logo is a strong mark, but looks nothing like snow or clothes. I'd re-think the red-ball within the mark. It looks like you're trying to hard to incorporate something that looks cool, but is unreleated. Changing the color of the red ball may help, and/or changing the shape from a ciricle into something else.
the black and red and angular type look to techie for me.
- nema0
- t_rock0
Is it just me or would the logo close in too much at a smaller size ? Perhaps increasing the letter spacing slightly might avoid that. Also, the circular doo-hickey keeps making me ask, "what the hell is that and what does it have to do with the company?"
- horton0
have you considered dropping the icon and just focusing on the word NEMA as the mark..?
NEMA is short and symetrical enough to work on its own, and really if the icon makes no reference to the name its kinda unnecessary.
i'd focus on developing NEMA and perhaps an interesting "N" shape will evolve outta that.
- nema0
i just think the symbol is something fun to always throw on a tee or sweater. it might have no use atm since there's no clothing to show but it's just the idea of also connecting symbol with brand. you usually get accustomed to seeing the anon logo instead of the text logo and you immediately connect both the symbol with the brand even though the graphic they have doesn't entirely represent the goggle industry.
just my 2 cents on why most action sports companies have both a symbol and text logo... i might just be lazy to fix up NEMA by itself
- blackspade0
havent read the thread & may have been mentioned, ..but why does the green icon look out of focus/compressed
- ********0
they all look like that... just a low quality jpeg, right?
- blackspade0
i can never understand saving flat colour files like that as a .jpeg !?
sorry- pet hate, ignore me
- nema0
all just quickly thrown together in ps without really worrying about resolution, etc. i'm still trying to get a general idea of how i want to finalize the logo so it's all still experimental from here
- ********0
finalize in Illustrator
- blackspade0
yea for sure
u do have it on your hold page as a jpeg, id use a gif ~ would be much crisper (the green icon)
- nema0
cleaned up in illustrator so the graphic isn't so squared around the edges . any color variations that anybody would like me to try?
- nema0
a tee i threw together using the graphic
- horton0
sorry - hate to keep criting, but just in case you missed this...
the QuarkXpress logo fiasco:
http://quarkvsindesign.com/news/…
search 'quark logo' here to get slice of all the discussion.