Rebranding
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- ethios
Hey guys, for my graphics class I have decided that I will redesign a fictional or real life company, it doesn't really matter.
What I am interested in is the rebranding process (or even just branding). I guess what I am asking is whether or not you guys know of any resources for documentation of a rebrand, start to finish, or just anything related to the topic.
On my travels I came across http://www.cidoc.net/ but any more links would be appreciated.
If you need any more clarification on what it is exactly that I'm looking for, please ask :)
Cheers guys,
Tom
- tny0
there was a thread not too long ago that has some helpful info, search "branding"
- ethios0
that site is sweet, im scouring the PVN now, any more suggestions / links would be awesome :D
- era4040
i can recommend some great books to you if you're interested in offline resources.
- NegativeSpace0
Logo Design Workshop, as cheesy as the name sounds is quite a good book if your interesting in developing a new idenity. It iss especially helpful in creating style guides for consistant implementation of the identity. Similarly, Brands of the world is another good book that may help you.
Also a good quote that may clearify some things.
Identity: The combination of the logo, visual system (typeface, colours, imagery), and editorial tone work together to form a unique cohesive message for a company, person, object, or idea. Brand: The identity is not a brand.
The brand is the perception formed by the audience about a company, person, or idea. This perception is the culmination of logo, visuals, identity program, messages,products, and actions.
A designer cannot "make" a brand. Only the audience can do this. The designer forms the foundation of the message with the logo and identity system.