Rebranding
Out of context: Reply #5
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- NegativeSpace0
Logo Design Workshop, as cheesy as the name sounds is quite a good book if your interesting in developing a new idenity. It iss especially helpful in creating style guides for consistant implementation of the identity. Similarly, Brands of the world is another good book that may help you.
Also a good quote that may clearify some things.
Identity: The combination of the logo, visual system (typeface, colours, imagery), and editorial tone work together to form a unique cohesive message for a company, person, object, or idea. Brand: The identity is not a brand.
The brand is the perception formed by the audience about a company, person, or idea. This perception is the culmination of logo, visuals, identity program, messages,products, and actions.
A designer cannot "make" a brand. Only the audience can do this. The designer forms the foundation of the message with the logo and identity system.