banner ad hits
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- poss
how are hits usually tracked?
if you have company A selling space to company B, couldn't company A fudge the numbers? is there usually a company inbetween A & B?
- UndoUndo0
you have an href like href="http://www.mysite.com?sour... and then track this from your log files. this way they can't fudge hits. if your paying for impressions you will need to track it a different way
- CyBrainX0
Take a look into Hit Box.
- ribit0
We run ads on our site and the customers can login to get reports direct from our adserver and compare them against their own logging system if we are running their remote code... its usually enough hassle for everyone involved just getting it all to work nicely without the added complication of trying to cheat...
We use this nice free adserver which is also the best we've ever seen, wonderful interface, great features:
http://www.phpadsnew.com
- ********0
The company that makes the banners will normally pass them onto a new company to serve it. The new campany track the hits and as they are not responsible for the campaign they have no reason not to give accurate numbers back.
- UndoUndo0
nice link ribit. ta :)
- kelpie0
surely you can't get a company between companies A & B, that would make company B company C and company B would be the new company between companies A & C. no?
- ********0
surely you can't get a company between companies A & B, that would make company B company C and company B would be the new company between companies A & C. no?
kelpie
(Aug 4 05, 04:00)Yes you can. They normaly reside on floor 3b and don't speak very often.
- paraselene0
surely you can't get a company between companies A & B, that would make company B company C and company B would be the new company between companies A & C. no?
kelpie
(Aug 4 05, 04:00)Yes you can. They normaly reside on floor 3b and don't speak very often.
skt
(Aug 4 05, 04:01)i've got one. he's called georges17. sometimes he knocks about with my hangovers. such fraternising tends to make me feel uncomfortable.
- poss0
oh, i need info for company A, ie i will have the site that other people's ads are displayed on.
this sounds like a really stupid question, but how do companies sell space? i really have no idea how this is done. like do you present site statistics to advertisers or what?
- ********0
surely you can't get a company between companies A & B, that would make company B company C and company B would be the new company between companies A & C. no?
kelpie
(Aug 4 05, 04:00)Yes you can. They normaly reside on floor 3b and don't speak very often.
skt
(Aug 4 05, 04:01)i've got one. he's called georges17. sometimes he knocks about with my hangovers. such fraternising tends to make me feel uncomfortable.
paraselene
(Aug 4 05, 04:06)I think the main contributing factor to this phenomenon is very closely related to the number of dear culled each year on various highland estates. Perhaps slippers would help.
- ********0
um deer. and slippers. not dear and slippers. schoolboy error.
- paraselene0
i was recommended slippers by an outsourced marketing consultant but a quorum of the advisors warned against them due to risk management concerns. i have since switched to hasish, which works perfectly.
- ********0
a fine choice although it can become unstable when placed in unison with certain aspects of danish foreign policy.
- ribit0
Selling space isnt easy... we havent worked it out yet after 5 years. We're a niche online design magazine, and most of our advertisers come to us... We have to convince them that we have the right audience to get their message to etc. We sell them a specific number of views over a specific time...it doesnt really matter what our overall site stats are...just what we deliver to that advertiser...although we also brief them on our overall audience type, overall stats etc.
We charge a lot cos its a niche audience...your mileage will vary.
Also depends on danish foreign policy regarding deers and slippers.
- slinky0
ribit? so you like PHPAdsNew? I set it up once years ago and we are going to use it again soon.
What is the best? Cost Per Click? Cost Per Impression? other? when should one be used over another?
- ********0
- ribit0
We use pay-per-view because then we don't have to worry about how effective the advertisers banner design is (and it seems a bit easier to track reliably as we have had some trouble with click tracking on some banner types such as Flash when they arent authoied using the ClickTag method)..we just give them the space, leave it up to them how they use it. Most advertisers get around 1% click-through rate, which seems to be industry average.
- poss0
thanks