New USA Network Branding
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- DeviceUnseen
Any idea who did the work?
- BarryWhiteZombi0
I dont know who did it, but USA has done a great job of reinventing themselves. They used to be synonmous with cheesy, crap like "USA up all night movies". Now their one of the few stations I watch.
- machito0
I was watching the branding. Now while the message is more concised and focused, the logo itself and the network bumps leave me wanting more.
I get annoyed at the logo ID at the bottom of the screen.
- pistollero0
These dudes made their website http://www.idsociety.com/
- ldww0
i like the usa rebranding better then the tbs one.
- opiate0
I know IF did their old ones, and it looks like they did the new one.
- ldww0
i thought IF did motion
- DeviceUnseen0
I think Hello Design (http://www.hellodesign.com/) did thier site but how did their logo and brand strat?
- MrWhite0
Hello Design did their site (via K10k)
- Geith0
love the brand, the site is eh.
- AtlasImage0
I liked their previous logo just fine. I don't really like this new one. Too bland to me...
- AtlasImage0
Okay, I just watched the Imaginary Forces montage and I'm in. Coolness. I don't watch USA, so I was totally oblivious to the rebranding until today.
- hellodsgn0
Hello Design (http://www.hellodesign.com) and Mono (http://www.mono-1.com) worked together on the brand strategy. Hello did the web site and Mono did all the new spots. IF did the motion graphics and the logo was designed by a freelancer. If you have a webcam go and post at www.showusyourcharacter.com
- rise0
every 5 years or so, networks seem to rebrand...