Abbey (National) rebrand
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- stem0
My bank statements always end up with a funny brown streak down the middle!
- Nairn0
They've still got their old logo on their Favicon.ico ...
Personally, I understand the reasoning (parent company n'all...) and am glad that they've reverted to a formal brand instead of that fucking BBC Daytime Gardening/Housecare/Lawrence Bowellyn-esque schmaltzy schit of a logo.
Fucking designers.
*cough :)
- boiconet0
"Lets take the font "swiss" and take a few % off it's vertical scale..."
Wink have been kinda dodgy but they know their typography. You are so off the mark, man. If anything it's more along the line of Univers. Check the 'a's.
- stem0
I can't see it - I'm on the inside of an A340!
- MX_OnD0
'orrible!!
- save0
oh my ....
- uncle_helv0
...poor b*stards just can't get it right can they, Ha ha ha!!
- 5ub5t80
Apparently they rebranded because the CEO said they had been made to look like a coffee house.
then why does that logo look like the top of a steaming cup of coffee...?
- MX_OnD0
Apparently they rebranded because the CEO said they had been made to look like a coffee house.
then why does that logo look like the top of a steaming cup of coffee...?
5ub5t8
(May 5 05, 01:01)poor quality phone lines to uzbekistan.
- stem0
These guys have far too much of our money to spend!!!
I thought they only re-branded a year or so (and got slagged of for it)?
The artwork is average, but the fact that they feel they need to keep rebranding leads me to believe they are a company with no clear message or direction.
Watch your money guys!
- 5ub5t80
Hey wait a minute! I get my Mortgage from these guys!
FUCK!
- Engage_London0
They rebranded originally to make themselve slook attractive to a spanish bank that bought them out.
- vb_0
*bizzump
- vb_0
Don't let a logo put you off...
as we all know, a logo means absolutley fuck all!
Just pixels and vectors, and for anyone who thinks otherwise - your'e deluded!
stem
(May 5 05, 07:23)i hope you are kidding
- nowherehead0
And it's sucha shame 'cos I really wanted to get one of their mortgages but I just can't bring myself to do it.
- stem0
A lot of rebrands these days are met with a lot of cyniscism - remember good ol' maggie with her hankie over the new "ethnic" ba tailfin? Man, they got a fucking slaggin' for those tailfins. In the end they bowed to media pressure (The Sun) and changed them to the "VERY BRITISH" ones'
When huge figures get banded about - "£60 million rebrand" people find it hard to see where the money is being spent.
How much does it cost to paint a fleet of 747's (considering each one has about half a ton of paint on it)?
- honest0
disastrous, but do they love it back in Spain? Maybe it's a cultural thing?
- jamble0
I like the website, it's nice and clean on the homepage, unlike many banks!
- liquid0
good point or over 2 mil for the citibank and travellers rebrand to citigroup
I think thats the number I heard...