a design thread
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- zedvox0
fuckin awesome discussion.
i was talkign with vorm the other day about this...how i believe that the next crop of advertising and design will have to be disctated by the consumers not the companies...i know sounds impossible but i have hope.
things will have to slow down.
if the previous generation and biz models were about goign global. Our generations challenge will be to make sense of the interconnected world.here's an interesting link. I think this guy has an positive outlook on how advertising can be changed.
Gorbie... he is in Portland..you might wanan knock knock when you are there.
- johndiggity0
pick up this book: http://youworkforthem.com/produc…
there's all sorts of good commentary from designers about their outlook as to the future of the industry.
- zedvox0
http://www.amazon.com/gp/registr…
if any kind soul wants to gift any of these to me.
let me know :)
- Beech0
interesting thread guys, great link, thanks john.
- zedvox0
lets keep this thread going.
what do others think?
- vburo0
yeah, i bought that book a pretty long time ago. still loving it a lot.
even read some of it yesterday again.
good linkin', john!
- johndiggity0
my personal feelings with regard to trends is that it is a designer's nature to question and ultimately reject them. we wouldn't be doing our job to the fullest if we took on a client who wanted a certain look on his product/logo/site/whatever and blindly followed.
of course there can't be a complete disconnect, we have all experienced this with some clients. there is an equilibrium somewhere between the next and the now and we struggle trying to find it, and then we struggle more to convince a client to adopt it.
i think most of us taste wise are kind of out of the loop of everyday culture. we make fun of a lot of mass produced fashions and grafitti styling on comedy central, ashlee simpson and whatnot, but like i said, that's our nature. and unfortunately (maybe fortunately though) designers are almost never the target market.
- Gorbie0
i guess. part of that equation is that we can't see the forest for the trees... as we name that font used in the ad.
while most are soaking in the impression the ads attempt to deliver, we stand there dissecting it all.
there-in lies the problem. i think a lot of us may agree on an ideal world in visual culture... but don't neccessarily have the resources to impliment our thoughts.
here's to the future.
- vburo0
exactly, johndiggity. and that's what i meant about keeping an open mind.
you are really getting somewhere if you can follow the psychology of people. Like someone who is completely madly in love with Britney Spears.... you can reject such a person for having a non-cultured vision or simply lack of taste... but the real challenge is to learn what triggers this person to idolize her and in what (social, cultural economical and even geographical)environment this is happening.
You will always find that the reality you look upon as a self-proclaimed cultured human being is usually not as black and white as you initially perceived it to be.
this is key in finding new paths in design. to conceptualize without bias.
- zedvox0
exactly
i've always been in awe with popular culutre because of how it operate adn the power it has to communicate on a mass level.And this power really shines through if you see how global brands in places like India are successful. mainly because they bring with them the promise of the "shiny new world" .
Its funny how back home (INDIA) when it comes to westen music there isnt a general divide. Men listen and Bryan Adams,Bon Jovi and other "simplistic" direct sentimental music. Imagine a guy in the Western world saying he loves bryan adams? he'll be fagotted before you can blink.
There is no time or patience for sub cultures and underground music....it is already a foreign reference and is processed differently.
Same is true viceversa....i get soo annoyed with the whole Yoga/Feng Shui/ India...oooh colors, holy, gods stuff.Sorry i just realized i am rambling.
its funny how pop culture which seems one dimensional to us..may seems like a new universe for someone else.
make sense?
- BonSeff0
how many people here have created an ad? or campaign?
- zedvox0
The only "real world" project i worked on was a proposal for a total rebranding of the Museum of Art in my univ.
if that counts.
- Gorbie0
but is that because it's progressive and genius, or manipulative and malicious?
- Gorbie0
that comment was directed at the pop-culture commentary.
Seff... of course i have. plenty infact. from dance clubs to tract homes.
- BonSeff0
these discussions are dreamy and all, but its not that easy to force your vision with someone elses brand with thier money
whaaaah whaaaah whaaaaaah
- Gorbie0
read my comment a couple up from this one.
- zedvox0
It's NEW and especially in emerging economies it is seen as a bridge to the western world. Why do you think every other indian or chinese is in software of medicine. Because up till recently those professions guranteed them to leave a live a better life. Of course this is all in economic sense.
In the past few yrs people all over have started to question economic comfort. We have started to rethink our idea of happiness.
fuck economist did an article recently...related to this..lemme find it.
- vburo0
i don't feel this discussion is dreamy at all. the genius is always the designer, or else the client would do it themselves.
And because we know tricks and ways to convince people of something we can definitly do so with clients.
change often starts in the margins (sometimes even literally in ads), the client wants to see his dream visualised to a global audience, we are there for the reinterpetation of their brief without stepping on their ego's.
it's a tough process but i definatly want to steer that way.
- zedvox0
check out http://www.studioriley.com
i think its a great start....what do you guys think?
And Chril Riley is well know he was the mian strategy planner with Wieden and Kennedy and his current clients are some of the top brands...and he is optimistic about the change.
i think its doable..slow but doable.
- Gorbie0
i was having a look through it, zed. it's a little more to take in than the typical about/portfolio/contact website..
i did notice a familiar name there aswell... :)
Seff... you a little cranky today?