tsnami marketing tool
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- joelski
Its great to see corporations supporting the tsnami disaster.
However have been noticing lately that there has been alot of organisations that I feel are just using it as a marketing tool....more then a way to help the people in the disaster..
what you think?
- jamble0
Totally agree and I think it's tasteless but at the same time, I don't really think many people will be fooled.
I had a client who insisted their latest advertising campaign had the notice that 10% of their gross sales in Jan would go to the Tsunami relief but they didn't even have a link to a donation site or anything.
- ********0
please give examples.
plus even if they're helping tsunami victims in a cynical way - they're still helping right? that not a good fing?
- rabattski0
as long as it supports the good cause why not?
- karlo0
I went to Thailand the day after it happened and kept WELL AWAY from the area.
As you can image, I had many calls to see if I was alright!
Orange charged me 80p a minute to let my friends and family know I was ok.
I find it outrageous that the people WHO WERE affected by it are not having these charges waivered by orange or any mobile company to that fact.
They are giving it the large about helping people who were affected by pledging cash by whatever means - why dont they help thousands of people who got stung with £200-£300 phone bills.
For the record, I am not one of these people with that kind of phone bill - but just thought Id have a rant!!
Karlo
- Bunkum0
Oh man, Rabattski. We already know yer a Marketing evangelist. :)
- rabattski0
:) has nuffin to do wif dat bunkum. it's just that if a company does it for selfpromotion so be it, you know cash = cash. it's not like some thai kid will say, dude i'm not gonna take the money because it's generated with the wrong reasons or something.
- rabattski0
and i'm not an evangelist btw. you can teach a monkey marketing.
- ********0
Everything a company does is marketing. Otherwise it wouldn't associate it's name with it. You'd get the Directors and CEO's cutting phat cheque's, instead of "Nike promises to give each one of it's sweat shop workers $10 for every voucher sent in". It ain't news that corporations are self-serving profit driven entities, and that even acts of charity are suspect. But it's still worth being thankful that publish pressure has forced someone to think "great a marketing opportunity" and ipso facto, some kids get some money and food and shit.
- Bunkum0
Rabattski: Yeah, but can you get it to write Shakespear
:P
- rabattski0
well if you believe in evolution then at one point i'd say: yeah.