Identifont: Autofokus/IMYJ
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- 43 Responses
- nRIK
Hey, whats this font used for Autofokus, by IMYJ (couldnt get a reply):
http://computerlove.net/www/medi…
cheers,
- stewart0
"AF" looks custom made
"Autofocus" is tiny as hell and can be any sans-serif like Helvetica / Akzidenz Grotesk / Frutiger / Univers
- nRIK0
nah im pretty sure ive seen this font somewhere, the "AF"
- stewart0
i've never seen an "AF" ligature in a typeface, so it's a custom one for sure.
but true, it can be based on an existing typeface.
- nRIK0
ah found it:
http://www.acidfonts.com/mfonts1…
scroll down to "mama"...
http://www.acidfonts.com/fonts/m…i knew ive seen it somewhere...
man thats bad... a free font used for an identity, and showing it off as identity work...
at werk.se even...
mr imyj, you should know better :\
- abizzyman0
ah! the shame!
hehe.. I'd do it.
- nRIK0
stewart, if by "custom" you mean "type a and f in illustrator with that font", then sure, its "custom"
- nRIK0
if i did that, i wouldnt be proud of it, or show it in a public portfolio
- stewart0
yes, that's custom.
so you never use existing typefaces designing logotypes?
well, i do - and there's nothing wrong with it when you have a license to use that typeface.
- nRIK0
yeah i do, its just that i try to make it a little bit more custom than typing a then f
- rabattski0
designers bitching :) you know the ones who get the business card or the target audience the company is focussed on who see the logo probably don't care and for sure don't see it's a shareware font. i mean, they're not gonna go like, dude, you used this shareware font, i'm not gonna do business with you anymore, you toy! :)
but must say, it sometimes is kind of a too easy way out by just taking a typeface and type some letters et voila. but it really depends on the job, the typeface etc. in this case, hmmm, it's ok i guess.
- non0
Well, actually, almost all print work on "werk" doesn't do anything for me. That style will be dead in 5 years.
- nRIK0
yea well, you could go the easy way out, take the font that fits the job and do what is likely to be less than a 2 min job for what i presume is a rather big client, and i know they wont care... theyd be happy and the job's done.
what im saying is, its far better to spend the extra time thinking up a concept, playing around with different typefaces/identity's, and speaking with the client about what they like, rather than opting for the easy path... i would feel better about myself as a designer, that i earned my money and actually did some design.... isnt that what theyre paying me thousands of dollars to do? :P
but hey, thats just me :)
had i had this client, and ended up using that typeface, i wouldve still at the very least, modify it a little to make it custom
bah, thats all im saying. you can use a shareware font for whatever and imyj has the right to do so...
- DutchBoy0
hahahahaha, i always love them smartass responses by rabattski!!
- nick0
does the design work for the client? yes.
end of discussion.
so he lost some style points on the design community message boards... so what. it still looks good, and most of all, it works.
peace
- JazX0
first response stewart, as usual wins, imo.
- JazX0
sh*t, sorry, I stand corrected, that was freakin' Mama.
- shaft0
FedEx logo author said he used Univers and Helvetica (afair) as the base for the fedex font.
- JazX0
nothing wrong with that, in my book
- rabattski0
w00t! i'm a smartass! i is sooo proud! :)
"does the design work for the client? yes. end of discussion." - nick.
110% right nick. guddun.
anyways, the other side of the story a.k.a how you shouldn't do it: some dutch non-profit organisation asked micha klein to do their logo. in the end micha klein gave them a shitload of A4's with just their name set in different typefaces. you know the adobe type manager font printout style.
if i'm not mistaken they had to pay between 5000 - 10000 euro for that joke.
then again micha klein is a joke to start with it anyway.
- rabattski0
and for the non dutchies.
micha "i use adobe type manager for logo design" klein:
