Identifont: Autofokus/IMYJ
Out of context: Reply #12
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- nRIK0
yea well, you could go the easy way out, take the font that fits the job and do what is likely to be less than a 2 min job for what i presume is a rather big client, and i know they wont care... theyd be happy and the job's done.
what im saying is, its far better to spend the extra time thinking up a concept, playing around with different typefaces/identity's, and speaking with the client about what they like, rather than opting for the easy path... i would feel better about myself as a designer, that i earned my money and actually did some design.... isnt that what theyre paying me thousands of dollars to do? :P
but hey, thats just me :)
had i had this client, and ended up using that typeface, i wouldve still at the very least, modify it a little to make it custom
bah, thats all im saying. you can use a shareware font for whatever and imyj has the right to do so...