Brand Audit
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- Nematoth
I have an opportunity to do one of these.. but have never really done one properly..
It's for a small company (11 people) who are looking at restructuring...
Any ideas on how I can work out how much this is going to cost? Not really sure exactly what is involved... and any tips would be greatly appreciated..
- robbob0
A successful user experience creates a positive relationship between a customer and the brand identity of the company. A brand audit takes a look at the cohesiveness of your brand and how it reflects the value of the products, services and company.
BASIC STRUCTURE
Branding analysis (traditional and interactive):
Is there a strong look and feel across all materials?
How is the client branding the company, products and services?
Is there established brand equity?
Is there brand awareness?
Marketplace analysis:
What is the niche for the client's product or service? Does the branding reflect that?
Who is the target audience? What are they looking for in a product? Does the branding come across as the solution for these customers?
How are competitors building awareness? How do they compete with the client?
- Nematoth0
thanks Rob.. thats a good synopsis.
Was that off the top of your head or a cut n paste job?
- robbob0
cut and paste from some stuff I have here - good luck
- Nematoth0
cheers man.. hey.... could you give me an idea of how much agencies where you are charge for this sort of thing? It's a small company of eleven people...
- Nematoth0
anyone ?