Logo disaster
- Started
- Last post
- 22 Responses
- pufeta
I am working on a logo that has confused me to all ends...
The client wanted a futuristic... logo ..first they wanted it round then square.. whatever.. but they wanted lightning hitting their logo and then breaking off.. As if the logo protected itself from the lightning.. but the part that is making this project never end is that they dont want the lightning to look like lightning.. yet they want people to know its lightning .... and also know that the logo was protecting itself from it...
ANYone have any inspirational ideas???????
- phatlee0
link???
- Seph0
lightning that doesnt look like lightning, hmmmm.
Sounds like you might want to clarify that with them.
How about a giant penis trying to penetrate the logo.
- pufeta0
ha... i tried clarifying this with them for months... I just want to get it done ... and forget all about it..
- socialpest0
tell them in clear terms you cannot produce the work until they give you either a brief that makes sense or the freedom to come up with some of your own ideas (afterall you're the creative one in this here situation). ball's in their court...
- paulrand0
I recently worked with a client who rejected 2 rounds of logos (some based on the intitials of the company's name, some based on what the company did) because they "didn't mean anything", and then said he wanted something like the Nike swoosh, which didn't mea antyhing until Nike became a mega brand, or the mark on our own letterhead, of which he then asked, "what does that mean"? I find logo work with non verbal clients exteremely frustrating
- industry730
you could do something like this!?
- ********0
Ask God to strike them down for wanting lightning in their logo to begin with.
- REDWOOD0
try to work with the shadow, than there is lightning but you can't see it. Hey and clients always asking the impossible things what makes you going to explode. Designers should win the Nobel Price for keeping patience.
SUCCES
- ible0
- woodyBatts0
You could always take the opposite approach, make something that you would never ever want, in my experience this will not be good enough and they will start incorporating your ideas.
EVERYONE WINS, HOORAY!
- shutdown0
Seph said penis
/hehe
- Kernit0
hi paulrand,
just to let you know; the nike logo does mean something. there is a relief of the goddess nike (goddess of speed or something) in ephesus which has her with her arm outstretched to the right in flight (i think). if you trace the outline of her body in this pose, hey presto, nike logo.
- IP0
Actually Kernit, I believe it is the wing on her shoes not arms. The lady who made it was paid $35.00 for it too.. ugghh.. cha ching!
Instead of a wing they simplified it down to a swoosh over time.
- bomy_dick0
i find it quite challenging and interesting to get that old lightning image and adapt it to 2004..
i work for people that sell food and believe me they are the worst when it come to 'good taste'.. they will ask you to do a A4 cover with some stupid pictures or horrible font they love..
they love shit colors and bad patterns, it's hard to make them look at your fresh work and explain that font, that pink color or that 'modern' logo..
do 2 things ; one that fits into their vision and one that shows your creativity and taste..
u don't care about the choice.. it's their problem. u want to do the job.. that's a challenge
- bomy_dick0
i don't know what colors u can work with but i'll go black and blue.. blue for the lightning, hittting some kind of half sphere and under the logotype, protected
- Kernit0
this was the relief i was when i went to ephesus:
gotta admit, the outline got that swoosh thing goin' on!
- swollenelbow0
when designing a logo do you guy tell your client that they the more simple their logo is the better? meaning, say they do become big, and they want to splat their name on anything and everything? that light logo for that restaurant would look shitty on a tshirt unless they spent considerable amount of money making it. stick to 1 or 2 colors, stick to vector, and stick to big areas that when you want their logo on a pen there won't be any problems.
oh and tell your client to stick it up their ass! lightning that doesn't look like lightning! wtf?! =)
- tomas0
Why dont you get some samples of other logos and try to understand what they are talking about visually.
Obviously they have seen something, and want something similar but with their own take.
Visual maps help you reach your goals and understand the problem. if you dont understand what they want you 'll never get it.
- tomas0
Why dont you get some samples of other logos and try to understand what they are talking about visually.
Obviously they have seen something, and want something similar but with their own take.
Visual maps help you reach your goals and understand the problem. if you dont understand what they want you 'll never get it.
- paulrand0
ok, kernit, I admit I was sorta bullshitting about that-- on the other hand, I know that this particular client didn't get that aspect of the Nike logo, either