Logo disaster
Logo disaster
Out of context: Reply #5
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- paulrand0
I recently worked with a client who rejected 2 rounds of logos (some based on the intitials of the company's name, some based on what the company did) because they "didn't mean anything", and then said he wanted something like the Nike swoosh, which didn't mea antyhing until Nike became a mega brand, or the mark on our own letterhead, of which he then asked, "what does that mean"? I find logo work with non verbal clients exteremely frustrating