ultra light fonts
- Started
- Last post
- 11 Responses
- versa
anybody have experience using
an 'ultra light' weight of a font family as part of an brandmark/identity, or the brandmark/identity itself...
i am specifically interested in how an ultra light would perform in different situations and at small business card sizes... 4C off for everything printed...already doesn't seem to translate well to web or flash unless it's 21pt size or betterany thoughts
- vena0
well, clients hate it. that's #1. i think the ultimate goal of being a designer is to come to a point where you tell a client "bigger isn't better" and they believe you.
otherwise, it's sometimes necessary to create different versions/layouts of a mark for different situations. ie, a horizontal and vertical orientation, and if you absolutely can't avoid it, versions for web use and large/small format printings. the use-anywhere mark is in some ways designer wishful thinking :)
- ER0
agreed. the only way to use it effectivly is to have versions for various sizes (when smaller than 21 is would need some extra weight) but... more often than not, you wont be the only one who works on their designs now and in the future and "what can go wrong, will.
people within the company will send any version of the logo at their finger tips to any service bureau without hesitation. ("i dont know why it looks bad, i saved the logo from our website.")
play it safe. dont go so thin for a brand.
- vena0
ugh i hate that. i do a lot of work for promotions companies and no matter how many times i tell them "do not just give me the venue logo from their web site" they still do it. every time.
- ER0
i think its the powerpoint generation...
"you know what this ppt is missing?... some logos, yeah!"
- versa0
thanks
its actually for only part of photographers 'identity'...
aside from his name which is set in a bold weight, i was thinking of having "photography" sit underneath in a much lighter weight, and be secondary, and less emphasizedhe expressed wanting his name to take center stage (and I agree for logical reasons)
it's just looking like shite at smaller sizes, and i have no experience using such a light weight in cross-medium situations and at small sizes
- vena0
if the mark is being used at such small sizes, i would almost think that you're using it in a situation where its context would be enough to convey "photography"
but i dunno how you're using it exactly, that's just something i would have thought
- versa0
definately true
he wants photography to be a part of his overall business approach and therefore naming
his answers his office phone with "so and so photography", and his lookboos have it already printed on them, so the business cards, and stationery will have it as well
and so of course, i also then feel like it needs to be carried all the way thru..e.g. the site i'm building him and maybe CD, etc.
business cards, were really my biggest concern
the brand will never be smaller than something that works on a bus card, and never bigger than a metal worked piece of signage
- versa0
oh and vena
i forgot to mention
i emailed you awhile back with
a css related questioni had noticed that you solved the problem i was having on your own site, and thought you might share
you didn't reply, and for a day, i thought you were some aloof meanie
:)
*just thought you might get a laugh from that*
- vena0
i just checked (i have all my non-spam email for the past two years saved) and i never got it. sorry man, i didn't blow you off i promise :)
incidentally, what was the problem?
- versa0
leading
leading has been my nemesis in
css pursuitsi fixed it (well close enough across browsers)with this at the top of every stylesheet, default or alternate:
body {
margin:0px;
padding:0px;
background-color: transparent;
text-align: left;
font-family: verdana, arial, helvetica, sans-serif;
font-size: 10px;
color: #001122;
}html,body {
margin:0px;
padding:0px;
}apparently some browswers need
the html, body too, since the html is still a 'parent'
- vena0
ah. well, just for the record, i am a meanie. :)