ultra light fonts
ultra light fonts
Out of context: Reply #1
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- vena0
well, clients hate it. that's #1. i think the ultimate goal of being a designer is to come to a point where you tell a client "bigger isn't better" and they believe you.
otherwise, it's sometimes necessary to create different versions/layouts of a mark for different situations. ie, a horizontal and vertical orientation, and if you absolutely can't avoid it, versions for web use and large/small format printings. the use-anywhere mark is in some ways designer wishful thinking :)