who designed coke logo
- Started
- Last post
- 8 Responses
- DeviceUnseen
hey I am looking for an online resource that can tell be about the development of the coca-cola brand indentity system. I also need to know about the pesi logo as well.
- sexypixel0
cokes history is very interesting, its been a bitch fight between coke and pepsi for years, cokes downfall was realeasing new coke. on of the biggest marketing blunders ever. go read about it, very good indeed
- 0711830
Why fix something that ain't broken?
- DeviceUnseen0
thanks for the responses but I still haven't got what I am looking for which is who designed the logo. what is a big crazy illustration that was refined over the years? I know alot of other famous logos were like that (i.e. IBM, UPS, etc)
- rasko40
this is very interesting:
- nosaj0
I think I remember hearing a story about one of their accounts designing it back in the olden days.
- nosaj0
"The pharmacy's accountant, Frank Robinson, who kept the drink's sales books, headed the columns with the name Coca Cola written in calligraphy. In 1886, Pemberton wanted to give his drink a distinctive logo and found that his accountant's way of writing the product's name was just what he wanted. "
- DeviceUnseen0
nosaj awesome thanks. I wonder if the logo went through any refinement over the years.