Ad Company pitches/storyboards
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- unknown
Just wondering how many of you work on pitch projects for AD companies...and when you pitch companies for TV do you always do a storyboard? or do you simply just explain your idea to the client?
- unknown0
you gotta be joking...no one here does this?
- unknown0
cold pitching or have you been asked for something specific?
- unknown0
this is a response to a RFP...so its pretty specific
- unknown0
*bump*
- Shift5250
Just depends if the job is for t.v or just print.
- elevate0
I work at an ad agency...unfortunately, and we always do storyboards for TV ad pitches
- unknown0
this is for TV
so storyboards is a must huh?...just checking if that was the norm
- elevate0
yeah...that's the norm where I come from anyway
- tc_fisher0
print, broadcast, web, fine art; it doesn't matter what the medium is, a pitch phase is a pitch phase.
it doesn't matter if it's a single bid, multiple bid, your friend hooking you up or a big dumb ad agency. it's you and your work that you present, that will win or loose the job.
storyboards, written treatments, style frames, test animations -- all of it can only help you land the job and make your final product even better and more thoughtout.
if this was an internal project rather than a work for hire job, wouldn't you generate all of the above anyway? wouldn't all of that pre-planning help the quality/aesthetic/flow/idea/narr... of the final piece?
whatever guise it's under, it is still all pre-production. and that is an integral part to art and design, for profit or non profit, that should not be overlooked.
- unknown0
I totally agree with you...I was trying to use this thread to help explain to a friend how important it was to create all those things for a pitch. And i figured many more people would respond to this thread with the same type of points made by tc_fisher
- Bio0
well, i dont do television or junk like that. . . but pretty much anytime we are pitching an idea to a client, we go all out.
flash presentations, hand sketches, renderings, etc. if we want the client bad enough, then we will basically have the damned thing complete when we give them the idea.
sup wylie?
=)
- unknown0
nothing much dude...just trying to win some new biz so I can print out big things for my home
;)
- unknown0
Ok nice thread
so how you go about to do a storyboard?
I see a lot of motion graphics storyboards are basically stills from the video right?
Do you do the full animation and pull out stills or are you photoshoppin' the key elements and key moments to get a basic idea of the flow and ideas so it looks interesting to the client?
Or just good ol fashioned pencil draw storyboard sketches?
I believe doing the photoshop thing is more handy since you can import those right in after effects and start animating.
Maybe you start in after effects but only to rough animation (animatics) and print stills out that stand out most?
Oh mighty enlighten me
- unknown0
Im not the "oh mighty one" but from my few motion projects I have done for pay I did all most everything you said in the last paragraphy sporty...saves any miss understandings you and the client may have on the final look and feel of the project
- taragee0
YES do as much as you can because god forbid the client se soemthing you did in photoshop "real quick, it's just for placement.." - trust me!!!!
ps you def arent the "oh mighty one" ;P heh heh
- unknown0
im gonna get you