Ad Company pitches/storyboards
Out of context: Reply #9
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- tc_fisher0
print, broadcast, web, fine art; it doesn't matter what the medium is, a pitch phase is a pitch phase.
it doesn't matter if it's a single bid, multiple bid, your friend hooking you up or a big dumb ad agency. it's you and your work that you present, that will win or loose the job.
storyboards, written treatments, style frames, test animations -- all of it can only help you land the job and make your final product even better and more thoughtout.
if this was an internal project rather than a work for hire job, wouldn't you generate all of the above anyway? wouldn't all of that pre-planning help the quality/aesthetic/flow/idea/narr... of the final piece?
whatever guise it's under, it is still all pre-production. and that is an integral part to art and design, for profit or non profit, that should not be overlooked.