creative director?
creative director?
Out of context: Reply #12
- Started
- Last post
- 15 Responses
- SirLawrence0
he has to answer for you. your execs burn him for it, you client burns him for it. And shit floats down.
Up to your CD how he does his job, ours at least finds a diplomatic and subjective way to explain why your creativity is not desired on a certain type of project. While Art Directors can roam within the borders of creativity, it is the CD who needs to keep it within the much smaller borders of budget, agency politics, client expectation and demand, brand strategies and marketing objectives. And then some.
He is most likely bitching about your lack of vision in those departments. Each his own bro...